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Madison LeCroy is the ultimate pro when it comes to hair. The Southern Charm star is a professional hairstylist, so when she shares her go-to hair products, it’s worth paying attention. She has never steered anyone wrong, and her recommendations are always top-tier.
During a recent Amazon Live, Madison shared her must-have hair products, covering everything from styling essentials to treatments, tools, shampoos, and conditioners. One standout is her favorite frizz-fighting product, which leaves hair shiny, smooth, and hydrated without weighing it down.
When it comes to hair care, the Bravo star has this philosophy: “Invest in your hair, it is the purse that you never take off. You know what I mean? The best revenge, in my opinion, is having beautiful, clean, luscious hair.” Honestly, it’s hard to argue with that—great hair really does say it all.
With that in mind, here’s the frizz-fighting product Madison swears by—plus a few more of her expert-approved picks.
Kerastase Elixir Ultime L’Huile Original Hair Oil
Madison recommends this oil to get rid of frizz, explaining, “This is just luxury. Just do a little pump of this and work it through on the ends. These poor little ends get so dry. This will make your hair look shiny without looking oily.
Olaplex No. 7 Bonding Oil
“Use just a few little dabs of that. I think it’s very good. You can add this when your hair is wet or dry.”
More Celebrity Fans: Jenn Tran, Kaylor Martin
Customer Ratings: 43,300+ 5-star Amazon reviews
Tresemmé Extra Hold Hairspray for 24-Hour Frizz Control
“TRESemmé has always been an OG. You’re getting a lot for your money with this. It’s huge.”
More Celebrity Fans: Daniella Karagach
Customer Ratings: 8,600+ 5-star Amazon reviews
Ouai Hair Treatment Masque
“I think you need to use a hair mask at least once a week. I like to do it a day before I do a hair wash day. I think that is always a great plan. I like to sleep in mine.”
More from Madison: “This is from Jen Atkin’s brand, she is a celebrity hairstylist who works with the Kardashians. She’s really talented. It smells delicious. It reminds me of something in my childhood”
Customer Ratings: 1,800+ 5-star Amazon reviews
Dove Intensive Repair Mask for Damaged Hair
“Dove is a really good brand. If you are looking for a hair mask, save and get this one.”
Kerastase Resistance Force Architecte Shampoo
“This shampoo is perfect. I have used this one for a long time. This is from the anti-breakage line. It’s really good and it smells delicious.”
Customer Ratings: 4,800+ 5-star Amazon reviews
Kerastase Resistance Ciment Anti-Usure Conditioner
“I know it’s pricey, but it’s a good one. This makes the work easier when you are styling your hair.”
Customer Ratings: 2,400+ 5-star Amazon reviews
Kristin Ess Dry Texture Hair Spray
“I’ve used this texture spray tons of times. Spray it throughout your hair after curling to give it a bit of grit, so it can last for a few days. I love the smell of it.”
More Celebrity Fans: Ciara Miller
Customer Ratings: 1,300+ 5-star Amazon reviews
Living Proof Full Dry Volume & Texture Spray
“I think this is also a nice texture spray.”
More Celebrity Fans: Jenn Tran
Customer Ratings: 2,000+ 5-star Amazon reviews
Moroccanoil Dry Shampoo Light Tones
This dry shampoo is more of a splurge. There’s a brunette version too.
More Celebrity Fans: Daniella Karagach
Customer Ratings: 9,400+ 5-star Amazon reviews
Batiste Light Dry Shampoo
“I recommend the Batiste. If you spray from far away, it won’t make it look grey.”
Color Wow Root Cover Up
“If you have a bald spot, you can use this Color Wow powder. This fills in those gaps. You’ll see the difference.”
More Celebrity Fans: Paige DeSorbo
Customer Ratings: 12,200+ 5-star Amazon reviews
Wet Brush Shine Enhancer
“Use a Wet Brush to go through your hair. I think it’s nice.”
More Celebrity Fans: Kyle Richards
Customer Ratings: 13,800+ 5-star Amazon reviews
Ouai St. Barts Hair and Body Mist
“This is great for when you are on vacation. It’s also a body mist. This is really nice.”
Oribe Grandiose Hair Plumping Mousse
“If you’re styling for volume, this Oribe mousse is a great product to use. Overall, great product.”
Customer Ratings: 1,400+ 5-star Amazon reviews
Color Wow Raise the Root Thicken + Lift Spray
“If you know, you know. If you’ve watched videos on Instagram, you know this is an amazing product.”
Customer Ratings: 6,400+ 5-star Amazon reviews
Olivia Garden NanoThermic Ceramic + Ion Round Thermal Hair Brush
“The Olivia Garden brush is one of the best. I used to use it when it was in the salon all the time. The reason I like this one so much is the hair gets stuck in cheaper brushes. This one doesn’t rip or snap the hair. This is a wonderful product.”
Customer Ratings: 6,300+ 5-star Amazon reviews
Oribe Swept Up Volume Powder Spray
“This is the most luxury product on the market, in my opinion. Oribe has always been one of my favorites. When I wear my hair naturally curly, I have to have some kind of grit to the hair or it is not going to look massive and big.”
More from Madison: “After hair is completely dry, I would say day two, spray this on. It is a volume powder spray. Instantly you can see. This is definitely a good product.”
Kevin Murphy Doo Over Dry Powder Finishing Spray
“This is really good. This is a dry powder finishing hairspray. it smells amazing. It smells like a baby powder vibe.”
Ouai Fur Bébé Pet Shampoo
“I actually have the OUAI dog shampoo. I mean, of course.”
Customer Ratings: 1,100+ 5-star Amazon reviews
Pantene Argan Oil Shampoo and Sulfate Free Conditioner
“Get this. I really do like it.”
Customer Ratings: 2,700+ 5-star Amazon reviews
Shark FlexStyle Hair Dryer & Powerful Styling System with 6-Piece Hair Styling Tools
“Personally, the Shark is my favorite.”
More Celebrity Fans: Gia Giudice, Kyle Richards, Hannah Godwin
Customer Ratings: 4,600+ 5-star Amazon reviews
Mason Pearson Hair Brush
“A lot of you have asked me if this is worth the money. I think so because it stimulates the scalp, which is going to cause hair growth. It’s one of those things you can have for like ten years.”
Bio Ionic Long Barrel Styler
“You see how large this is? Love. It’s an extra long barrel, which is great for long hair. I would say 1,000% splurge for this, it’s worth it.”
More from Madison: “You need to always make sure your hair is 100% dry when you’re curling it.”
Customer Ratings: 2,200+ 5-star Amazon reviews
Maison Francis Kurkdjian Baccarat Rouge 540 Parfumante Scented Hair Mist
“If you love the Baccarat Rouge perfume, this is ten out of ten. The perfume is like $400.”
Customer Ratings: 1,900+ 5-star Amazon reviews
Chi Original Ceramic Flat Iron
“If you’re really into flat irons, you know Chi is the original.”
Customer Ratings: 13,100+ 5-star Amazon reviews
T3 SinglePass StyleMax Professional 1″ Ceramic Flat Iron With Custom Heat Automation
“T3 is one of those brands where I just love all of their products. You know you’re going to be safe with that.”
Drybar Hot Toddy Heat Protectant
“You need a good heat protectant for your hair. I personally like the smell.”
Customer Ratings: 1,300+ 5-star Amazon reviews
Kristin Ess Heat Protection Blow Dry Spray
“With this product, I don’t notice the product is on my hair, but I know it’s protected with a shield.”
If you want to do more Madison-approved shopping, you’ll love these product picks.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
