Kendrick Lamar‘s jeans may have people searching for money trees.
The “HUMBLE.” rapper delivered a hits-filled performance during the Super Bowl LIX Halftime Show in New Orleans, Feb. 9 alongside special guests SZA, Serena Williams and Samuel L. Jackson, but it was his flared jeans that nearly stole the show.
For his big performance, Kendrick—whose Drake diss track “Not Like Us” took center stage—Kendrick opted for a custom-made varsity jacket made by British designer Martine Rose which featured the name “Gloria” on the front, which was a nod to a song on his most recent album GNX. He also wore a black t-shirt, backwards baseball hat, black-and-white sneakers, a diamond necklace with a giant “a” on it and, of course, those flared jeans, which sent viewers at home into a tizzy.
Turns out, the flared denim pants were designed by Hedi Slimane for Celine and made their debut during a Spring/Summer 2020 fashion show in 2019. The designer jeans run for a cool $1,300, per The New York Times.
The jeans were initially produced as a tribute to French singer-songwriter SergeGainsbourg, Hedi’s official Instagram account said following Kendrick’s performance, also noting that the rapper wearing the jeans highlighted “the enduring influence of Slimane’s designs.”
Indeed, many viewers proved they may be switching up their favored denim cut thanks to the scene-stealing look.
“I think Kendrick Lamar’s jeans are the real MVP,” one person declared on X. “Love the cut.”
Another user said that “whoever put kendrick lamar in those jeans needs a RAISE. the way his thighs and butt looked like in it OH MY LORD.”
Of course, there were other attention-grabbing moments from the Grammy winner’s halftime show, during which Serena crip walked as Kendrick performed “Not Like Us,” his diss track about the 23-time grand slam champion’s reported ex.
“Let’s go Super Bowl halftime,” Serena wrote on X, formerly known as Twitter, alongside a clip of her getting photos taken after her surprise appearance. “I died a little!”
In another video, she referenced herself famously doing the same dance after winning a gold medal at the 2012 London Olympics, which took place at Wimbledon.
“Man, I did not crip walk like that at Wimbledon,” Serena said. “I would be fined!”
Keep reading for more celeb moments from the 2025 Super Bowl…
Ashley Avignone, Alana Haim, Taylor Swift, Este Haim & Danielle Haim
Cynthia Erivo
Brenda Song & Macaulay Culkin
Leonardo DiCaprio
Bradley Cooper & Daughter Lea
Seal
Teyana Taylor & Karrueche Tran
Russell Wilson & Ciara
Lady Gaga
Dylan Sprouse & Barbara Palvin Sprouse
Kevin Hart
Anne Hathaway
Serena Williams
SZA
Paul Rudd
Brittany Mahomes & Patrick Mahomes
Jordon Hudson & Nikki Glaser
Donald Trump & Ivanka Trump
Taylor Swift & Ice Spice
Bradley Cooper
Samuel L. Jackson
Ledisi
Master P
Jon Batiste
Kendrick Lamar
Jon Hamm
Harry Connick Jr.
Jay-Z, Blue Ivy & Rumi
Pete Davidson
Olivia Culpo
