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If you’re as obsessed with beauty as I am, you’re in the right place. I spent all of 2024 testing the latest launches from top brands and emerging viral sensations. From groundbreaking skincare to essential makeup, luxurious hair care, and irresistible fragrances, I’ve tried it all—because who doesn’t love discovering the next must-have product?
Every month, I rounded up my favorites, but now, I’m giving you the ultimate list. After months of buying and trying the buzziest products, I’ve narrowed it down to the 63 best beauty products of the year, handpicked to elevate your routine.
Whether you’re looking to revamp your skincare game, try out a new lipstick, or treat your hair to some luxury, these are the products that stood out above the rest.
My Favorite 2024 Beauty Launch: Glossier Body Hero Daily Oily Wash
The Best Lipstick Launches 2024
Revlon ColorStay Limitless Matte Liquid Lipstick
Formulated with a lightweight and comfortable matte finish, this lipstick stays put for up to 24 hours without feathering or fading. With a wide range of vibrant shades to choose from, you can effortlessly achieve a statement lip look for any occasion.
Shoppers Say: “This liquid lip may be one of my favorites to date. One swipe will apply to the full lip and you can even overline without needing a lip liner. Its great quality and dries down quickly but not so quick that you cant apply properly. Overall a great product.”
MAC M·A·Cximal Silky Matte Lipstick
Not to be dramatic, but I was devastated when I heard MAC was reformulating my tried and true lipstick. Thankfully, this formulation truly delivers. It has a long-lasting, matte look that I adore and it never dries out my lips.
Shoppers Say: “This lip shade is so good and feels very light weight on my lips. I have brown skin tone and this is my to go lipstick. It’s long lasting and water proof!!!”
Fenty Beauty by Rihanna Gloss Bomb Stix High-Shine Gloss Stick
Indulge in irresistibly juicy lips with this high-shine gloss stick that delivers intense moisture and a non-sticky, nourishing feel.
Shoppers Say: “Long lasting on the lips, so hydrating! Fenty never misses!”
Covergirl Outlast Lipstain
This lightweight lipstick delivers buildable, high-impact color with a smooth, precision applicator and a transfer-proof, kiss-proof, smudge-proof formula.
Shoppers Say: “If you are looking for a long lasting and well pigmented color, highly recommend this CoverGirl lip stain. The application is smooth, doesn’t get sticky or messy but natural looking tint.”
L’Oreal Paris Colour Riche Intense Volume Matte Lipstick
Get a fuller-looking pout with this stunning lipstick. It has a powder finish that lasts for up to 16 hours. It does not smudge, bleed, or feather. These shades are intensely pigmented and endlessly flattering on a wide variety of skin tones.
Shoppers Say: “Love the shade and matte look of this. Feels great on my lips and doesn’t get a cakey look like others do. Highly recommend!”
The Best Blush Launches 2024
Rare Beauty by Selena Gomez Soft Pinch Luminous Powder Blush
This product is the perfect combination of 2 top-selling Rare Beauty products: Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter. It blends effortlessly onto the skin, imparting a natural, luminous finish that lasts all day for a radiant, lit-from-within glow.
Shoppers Say: “This blush is the PERFECT sunkissed/glowy look and is my new favorite. I’ve been using liquid blushes but this one has me back on a powder kick.”
Kylie Cosmetics Powder Blush Stick
With its creamy formula and easy application, achieving that rosy glow has never been easier. Whether you’re going for a natural flush or a more dramatic look, this blush stick blends seamlessly for a flawless finish.
Shoppers Say: “These blushes are gorgeous! I bought two shades and honestly will be buying more of them! They are the perfect formula and you can also build them up too!! I highly recommend, they are also so easy to apply either applying them directly to the face or using a brush.”
Fenty Beauty by Rihanna Fenty Cheeks Suede Waterproof Powder Blush
Add a pop of color to your cheeks with this powder blush that features a silky-smooth texture and buildable formula, allowing you to achieve a natural flush or a bold statement with ease.
Shoppers Say: “Love the color, and the smoothness of the powder.”
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain
This product has been all over TikTok and it exceeds the hype. It has this bouncy, jelly-like texture that glides so easily on the skin to deliver sheer color. You can use this as a blush or a lip tint. I even think it works as a subtle eyeshadow.
Shoppers Say: “I love this product! It feels refreshing and stays all day! As its like a jelly it sets and dries super fast it looks and feels like having no make up, doesnt set in your pores or creases.”
e.l.f. Camo Liquid Blush
I love this liquid blush because it has a natural-looking, dewy finish that really lasts. It is super easy to blend and it has a buildable formula, so you can create a look that’s as subtle or bold as you’d like.
Shoppers Say: “Would highly recommend. The color is just right for a natural yet touch of color on your cheeks. The price is affordable and comes in a variety of colors.”
Maybelline Sunkisser Multi-Use Liquid Blush
Whether you’re aiming for a natural flush or a bronzed goddess look, this product is perfect for adding warmth and dimension to your complexion. Its blendable formula seamlessly melts into your skin, leaving a radiant finish that lasts all day long.
Shoppers Say: “This blush provides the perfect sun-kissed look! I bought the color City Sizzle. The product is more on the sheer side but it is buildable. I use two dots on each cheek and blend with a brush for a seamless look.”
The Best Hair Product Launches 2024
Pantene Miracle Rescue Hair Mask
This hair mask melts away damage, builds bonds, strengthens against damage, and deep conditions, per the brand.
The Bachelor alum Serene Russell said this product, “really helps my curls form and brings back shine to hydrate them.
Color Wow Money Mist Luxe Leave-in Conditioning Treatment for Glossy, Expensive-Looking Hair
Who doesn’t want glossy, expensive-looking hair? This leave-in conditioner absolutely delivers if you want shiny hair. It also works great as a detangler, heat protectant, and UV protectant. It also prevents breakage, per the brand.
Shoppers Say: “I used this product for the first time recently and it helped me to better detangle my heavily bleached hair and helped me get the most sleek blowout I’ve ever had. I’m officially a Money Mist stan!”
OUAI Anti-Frizz Creme
This luxurious formula tames unruly hair and adds a sleek, polished finish to any style. It’s just what you need to hydrate and condition your locks, leaving them soft and manageable.
Shoppers Say: “This Anti Frizz Creme is just amazing for my frizzy fine hair. I have been using this for the last few days and I can say it works for me!! It helps smooth out my hair and gives a shine also and I can say that it will be my go-to styling creme in this summer time.”
Amika Smooth Over Frizz-Fighting Hair Treatment
If you have 60 seconds, you can completely transform your hair. This treatment reduces frizz by 73% even in high humidity, according to the brand. Plus, it gives your hair endless shine and increased manageability.
Shoppers Say: “This product is amazing!!! I have frizzy hair and my hair goes everywhere especially when it’s windy out. I use this as a mask after I wash my hair and for the next day, it looks so smooth and hair does not get messy or go anywhere. I love Amika products and this is no exception.”
Oribe Gold Lust Dry Heat Protection Spray
Formulated with a blend of nourishing oils and extracts, it protects your hair from heat damage and adds a luminous shine. This lightweight spray is perfect for all hair types and helps to lock in moisture while providing long-lasting protection.
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