Sabrina Carpenter‘s Super Bowl commercial debut reminds viewers that men can have a salty personality.
The performer stars in a Pringles ad that is set to air during the Big Game on Feb. 8 and shows her discovering the secret to finding a soul mate. The 30-second version airs during NBC‘s Super Bowl LX telecast, while the extended version — during which Carpenter and her beau wind up in the bedroom — can be seen below and is exclusive to The Hollywood Reporter.
Marking Pringles’ ninth consecutive Super Bowl spot, the commercial will air during the third quarter of the NFL’s match-up between the New England Patriots and Seattle Seahawks. The ad was developed by BBDO New York and shows Carpenter taking inspiration from the man on the Pringles can to build her perfect man, Pringleleo.
“Our iconic snack has been popping off in the Big Game for nearly a decade,” says Mars Snacking senior vp Sarah Reinecke. “This year, we’re bringing Pringlesto life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story. We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
Adds BBDO New York chief creative officer Michael Aimette, “When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it. This spot taps into what makes Pringles unmistakably Pringles— Mr. P, the joy of stacking crisps — and then lets Sabrina Carpenter take it somewhere only she could. She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered.”
Carpenter earned six nominations ahead of the 2026 Grammy Awards after releasing album Man’s Best Friend in August.
