Don’t fall for the rumors.
While Caitlin Covington—the influencer behind the “Christian Girl Autumn” meme—originally said she will be taking a break from creating fall-themed content this year, it doesn’t mean she’s outright hanging up her chunky scarf and wide-brimmed felt hat for good.
“Plot twist: I would NEVER cancel fall,” she noted on TikTok Aug. 20, one day after tearfully announcing her seasonal hiatus. “Thank you for all your support, I was truly not expecting that response—your kindness honestly blew me away. Love y’all.”
Sharing a video of herself being showered with fake autumn leaves, she added, “Consider this the official fall launch.”
Indeed, many fans were shocked when Caitlin revealed she will not be heading up to Vermont to capture the changing foliage in the coming weeks, with some likening it to “if Santa said he wasn’t doing Christmas.”
But for the fashion blogger, she said she simply had to take a step back this season due to “pressure.”
“It’s just a lot of pressure to make each video better than the last—to make each fall trip better,” Caitlin explained in an Aug. 19 TikTok. “I just really need a break this year, I’m really sorry.”
Indeed, it takes a lot of work to create picturesque fall content. As Caitlin previously pointed out, she spends weeks monitoring weather reports to track when foliage would reach their peak color before her annual photo shoot.
“The engagement rate on a picture with fall leaves versus some green trees, it’s just insane,” she told the New York Times in 2022. “It’s so different.”
In fact, Caitlin said her outfits sell “a lot better” when featured in autumnal scenes. As she put it, “I could buy a $30 top and end up making $1,000.”
“I’m literally as basic as people think I am. Like, pumpkin spice, fall leaves, cardigan sweaters, blanket scarves,” she added of her love of all-things autumn. “I think at the root of it, it might have something to do with my anxiety. I have a lot of anxiety and fall is just all about finding comfort in the small things.”
To find out how much money other influencers make off their content, keep reading.
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would’ve included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Jimmy “Mr. Beast” Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire “on paper” in February 2025.
However, he explained that he mostly doesn’t keep that money for himself.
“In my actual bank account, I have less than a million dollars,” he explained during an appearance on the Diary of a CEO podcast at the time. “I just like to reinvest it all.”
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
JoJo Siwa
The Dance Moms alum revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
“You guys can keep calling me annoying,” he quipped in a July 2024 video. “Being annoying has made me a millionaire.”
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
“I’ll make bacon in the morning and make $50,000,” Jeffree told the Cancelled podcast in November 2024. “There’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”
Other times, he’s making bank by offering discounts on his own branded makeup products.
“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a “good amount” off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, “Oh, we’re in the millions.”
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat’s mid-roll program.
Deepti Vempati and Natalie Lee
After appearing on Netflix’s dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She’s made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
