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My older brother and I are currently in a capture-the-flag-esque standoff. Except instead of a ratty piece of fabric being the target, the prize is a container of amika’s Soulfood Nourishing Hair Mask. It all started when my brother bleached his hair for the first time. In a moment of empathy as someone who knew all too well the struggles of managing fragile, bleached hair for years on end, I shared my holy grail product with my brother, giving him the all clear to try out the mask. Fast forward a couple months later, and the value-size container was almost empty. When I interrogated my brother about it, he simply said, “It’s good.” Coming from him, that’s essentially a 10-star rating (with a cherry on top).
With Amazon Prime Day 2024 in full swing, I couldn’t resist stocking up on my favorite hair mask. It’s rarely on sale, but right now it’s a whopping 34% off! Alongside this steal, amika’s bestselling haircare products, like their cult-favorite leave-in conditioners, texture sprays, heat defense serum, and anti-humidity spray, are also available on Amazon. Whether you’re curious about their stellar reputation or ready to upgrade your haircare routine, now’s the perfect time to shop and say goodbye to haircare worries!
Get the amika Soulfood Nourishing Mask for 34% Off at Prime Day 2024
amika Soulfood Nourishing Hair Mask
This wonderfully nourishing hair mask is packed chockful of vitamins and nutrients like jojoba seed oil & sea buckthorn that deeply condition and hydrate your hair. It targets hair concerns like dryness and shine, working to visibly restore and repair damaged hair back to its oh-so-soft state. In my experience, a little goes a super long way, and the ultra-rich formula is perfect for incorporating into my haircare routine once or twice a week.
Amika Hair Mask Shopper Reviews on Amazon
“Okay y’all. Hear me out. I have a TON of hair, but it’s so fine you’d never know how much of it I actually do have. There’s uncontrolled frizz because of breakage. Let’s not even talk about how many baby hairs I have on my neck and forehead. Anyways. This. Stuff. Works. I hadn’t done a hair mask in a while and my hair was SO unhealthy. One use and my hair looked PHENOMENAL. I forgot what it was like to have a good hair day. It was so much easier to style, it felt heavier, and it just actually laid right on my head. Minimal frizz – because let’s be honest, there is no cure in this world for the amount of breakage I had going on. Buy this. I promise you won’t regret it.”
“WOW. I am so amazed and happy I went through with buying this product. It has given my hair life! I had bleached blonde hair for years and switched to my natural brunette about a year ago and this is the first time in a long time that I’ve been able to achieve such soft, shiny & healthy hair on my own. Not to mention it smells soo good I want to put it on everyday.”
“I’ve had my hair colored for some years now and I went to get new highlights and color. My previous hair color was the worst for me. It made my hair so dry, brittle, frizzy, so tangly! It was bad! I was buying all kinds of products and nothing moisturized my hair. Until I went to a miracle hair dresser. She did my color to perfection and recommended Amika. This is thee best investment I could have made. You wash it off but she recommended me to use it as a leave in conditioner. My hair is so soft, it smells amazing! I can feel such a difference. Highly recommend this product especially for curly dry, damn aged, tangly hair.”
“I have fine, damaged hair and nothing ever really helps. I feel like I’ve tried everything. This stuff is seriously magic. My hair is SO soft, not frizzy, smells amazing, shiny, manageable, it feels like the damage is gone without even brushing it after the shower. Best of all it doesn’t weight my fine hair down. Don’t walk…RUN to buy this product.”
More Shopper-Loved Amika Hair Products
amika Perk Up Talc-Free Dry Shampoo
With over 12,300 five-star reviews on Amazon, amika’s Perk Up dry shampoo has earned its cult-fave status — for good reason. The talc-free formula includes ingredients like natural rice starch and nourishing sea buckthorn to absorb oil, reduce odor, and restore volume.
Shoppers Say: “This is THE BEST dry shampoo. I used Dry Bar for two years (and many others before that), and recently I didn’t have time to get to Ulta and was going to order it on amazon, until I saw Amika’s. I only wash my hair twice a week, and this has kept it perfect between washes. I’ve been converted. I have long, highlighted hair, very thick but fine. There is ZERO build up with this dry shampoo, that was my primary issue with Dry Bar’s. I’d recommend it to anyone. Gets rid of all oils, keeps your hair looking freshly styled, doesn’t weigh it down, and no build up. The best.”
amika The Wizard Silicone-Free Detangling Primer
Start your haircare routine with this silicone-free primer, and watch your hair thrive. The multifunctional spray detangles, cuts down on blow dry time, and provides heat protection to leave your hair smooth, soft, and radiant. Simply mist it evenly through your damp hair before detangling and/or blow drying!
Shoppers Say: “I’m shocked this product exists but it’s a game changer for my long dried over processed wavy hair. At the start, sprayed tons on my hair to get it going. Now, it’s only a squirt here and there that does the trick. Introduced it to a coworker who quickly ordered. This is now an essential hair product next to the shampoo and conditioner.”
amika Hydro Rush Intense Moisture Leave-In Conditioner
Give your hair the hydration it deserves with this leave-in conditioner, packed with hyaluronic acid and squalane for optimal moisture. Say goodbye to tangles and frizz while enjoying 72-hour hydration, thanks to coconut water and blue algae. Your hair will feel softer, smoother, and easier to manage.
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