The numbers don’t lie, men want their SKIMS, and it was proven on launch day … raking in millions of dollars per minute for Kim Kardashian‘s latest venture.
The SKIMS MENS line — featuring underwear and basics — dropped Thursday with a flurry of support. Sources with direct knowledge tell us it was the biggest day of sales for SKIMS since the day the brand launched.
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What’s more, we’re told the MENS drop broke SKIMS website traffic records, pulling in 25,000 orders within the first 5 minutes of open, translating to millions of dollars in sales in minutes.
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The launch numbers are insane … but remember, the campaign to announce the line also got a TON of attention thanks to steamy and shirtless pics from Nick Bosa, Neymar and Shai Gilgeous-Alexander.
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As we reported … Nick Bosa started to trend on Twitter immediately after the photos dropped — hitting #5 overall — and SKIMS also trended at the #2 spot.
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Kim’s got the golden touch.
TMZ.com
