E! Illustration/ It CosmeticsTretinoin. If you know her, you might love her. Or you might have hated this retinoid for a while, battling unpredictable flaky, dry skin until you finally emerged with the best skin of your life.
If you’ve never heard of this buzzy topical treatment, it’s a medication used to combat acne and signs of aging. But on the road to clear skin, it’s common to encounter what is affectionately referred to as “the Tret uglies,” a stage that includes purging, dryness, and peeling.
And if you’ve been through that phase—as I have—you know life doesn’t stop. Even when your face is breaking out and peeling like you’re part snake.
Enter: It Cosmetics Do It All Radiant concealer.
During my Tret uglies, I tried what felt like every concealer under the sun. This is the only one that didn’t dry out my face further and lasted all day.
While other concealers made my flaking more noticeable, this one smoothed it down and hydrated developing dry patches (you know when you get that tight skin feeling?), keeping my skin looking even and glowy until I washed it off.
It’s also a perfect color match. I’m exceedingly fair, and many face products are too yellow for my pink undertones. The It Cosmetics concealer comes in so many shades and undertones, I’d be shocked if you couldn’t find one to match your own complexion.
It Cosmetics Do It All Radiant Concealer
My tretinoin issues resolved, by the way. But I still use this concealer to hydrate, brighten, and cover any imperfections. That’s how much I like it.
This must-have concealer is made with vitamins B5 and E to soothe and nourish skin, plus hyaluronic acid to hydrate and plump. While I personally love it for covering acne and combatting any redness and flaking, many Amazon and Sephora customers love this product for covering dark circles.
Choose from 25 shades.
“First concealer that went on smooth and stayed on all day. Did not crease or cake. My eyes love it,” said an Amazon customer.
“Super light on my face. Blends perfectly. Buy this. You won’t be disappointed!” another Amazon reviewer writes.
“This concealer has really nice medium to full coverage. It covered my dark circles very well. The consistency is neither too thick or thin and it blends really well. The finish is very natural and radiant, but not greasy. This is a great, easy to throw on option that makes under the eyes look bright and hydrated,” wrote a Sephora customer.
More E! Staff-Loved Beauty & Skincare Products
Yves Saint Laurent The Best of YSL Lips Set
“YSL’s Loveshine Lip Oil Stick is my current lip obsession,” writer Camila Quimper said. “It glides on like a dream, adds a sheer pop of color, and leaves the juiciest shine. I’m already plotting how to collect every single shade.”
Prequel Skin Half and Half Fluid Moisturizer Face Cream
“This [moisturizer] is often compared to the Rhode Glazing Milk, only it’s several dollars cheaper,” writer Alexa Vazquez said. “It deeply nourished my dry skin, providing a boost of hydration that calmed texture, plumped fine lines and left my skin radiant and dewy.”
EltaMD UV Daily SPF 40 Tinted Face Sunscreen
Writer Marenah Dobin and her mom “love this tinted sunscreen because it’s lightweight, gives our skin a healthy glow, and layers perfectly under makeup for everyday protection,” she said.
Celebrity Fans: Kyle Richards, Lisa Rinna, Julianne Hough, Kate Upton, Hailey Bieber, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Rachael Kirkconnell, Caelynn Miller-Keyes, Abbey Weitzeil, Madison LeCroy, and Raegan Revord.
Customer Ratings: 18,100+ 5-star Amazon reviews
Looking for more beauty recommendations? See how one E! writer saved $1500+ on 10 splurge-worthy beauty products during Nordstrom’s Anniversary Sale.
