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Today is officially the first day of Amazon Prime Day, which means it’s finally your chance to snag amazing beauty deals backed by your favorite celebrities. Yes, including Kylie Jenner’s iconic looks! With picks from stars like Jennifer Aniston, Olivia Culpo, and more, you’ll find top-rated products to elevate your routine—without the hefty price tag.
Don’t wait! These deals are almost gone, and with celebs guiding your choices, you can shop with confidence. Whether you’re updating your makeup or treating yourself to luxe skincare, I’ve gathered the best Amazon beauty buys from icons like Kyle Richards, Kandi Burruss, Ciara Miller, Madison LeCroy, and Paige DeSorbo.
You have three days left of Amazon’s Prime Day 2025 sale, so grab your favorites stat before they sell out! Trust us, they will.
Celebrity Amazon Skincare Deals
EltaMD UV Clear Face Sunscreen SPF 46
“I wear sunscreen every day,” Kendall Jenner told Vogue. “I use this EltaMD Clear. I just use a little bit, and most days I mix it with a serum.”
More Celebrity Fans: Emma Stone, Sydney Sweeney, Kourtney Kardashian, Addison Rae, Maddie Ziegler, Kyle Richards, Lisa Rinna, Rachael Kirkconnell, Hailee Steinfeld, Amelia Hamlin, Emma Chamberlain, Nicola Peltz, Zoey Deutch, and Leah McSweeney.
Elemis Pro-Collagen Cleansing Balm Makeup Remover
“This stuff is really great. It’s just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face,” JoJo Fletcher raved.
Laneige Lip Glowy Balm
Kyle Richards raved, “We’re obsessed with Laneige. All of my girls have this product in different colors.”
This has also been has also been shared by Madison LeCroy, Paige DeSorbo, Rachel Recchia, Gia Giudice, Meredith Duxbury, and Harry Jowsey.
Medicube Salmon PDRN Pink Collagen Jelly Gel Mask
“They are so cool — you put them on like a sheet mask, sleep with it on, and as you sleep, it dissolves into your skin,” Jess Vestal said. “Then you peel it off in the morning. [My daughter and I] woke up with glass skin today — I’m not joking.”
More from Jess: “We were both in awe. They were 100 out of 10. She has all the best products and all the best recommendations.”
More Celebrity Fans: Kyle Richards, Gia Giudice, Kylie Jenner
Beauty of Joseon Revive Eye Serum With Retinal
“I love it. It helps make your under-eyes brighter, and it’s just so moisturizing. It’s definitely a go-to product that I keep in my bathroom,” Ciara Miller said.
Grace & Stella Under Eye Masks
Lisa Rinna said, “I love eye patches. I think they’re really fabulous. I use them all the time.”
The under-eye gels have 16,200+ 5-star Amazon reviews. They come in pink, gold, and blue. They’re a celeb favorite with recommendations from Kyle Richards, Tyler Cameron, and Lala Kent.
medicube Salmon DNA PDRN Pink Peptide Serum
“My skin just feels glowy,” Jenner raved as she applied this serum, which brightens, firms, and restores for a natural glow.
Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
Paige DeSorbo said, “Alix Earle loves these under-eye patches. So does everybody else in America. If you have not been using the Peter Thomas Roth under-eye patches, what are you doing? I keep them in my refrigerator because they’re just way better cold.”
Real Housewives of Beverly Hills OG Kyle Richards uses these too.
Bio-Oil Skincare Body Oil
“I’m obviously obsessed with my Bio-Oil Products and I use that on my bump. I use that on my face, neck and chest,” Lala Kent said.
More From Lala: “Every time I say the word ‘oil’ in skincare people want to run and hide because they think that means clogged pores, but I use Bio-Oil for so much.”
Shoppers Agree: Lala’s skincare must-have has 49,300+ 5-star Amazon reviews.
Real Housewives of Atlanta stars Porsha Williams and Kenya Moore have recommended Bio-Oil too. Jenna Bush Hager recommended this to
Farmacy Green Clean Makeup Removing Cleansing Balm
Ariana Madix told E!, “Cannot recommend this product enough. Watching the makeup melt off your face is oh-so-satisfying!”
Cerave Hyaluronic Acid Serum
Lisa Rinna raved, “I could bathe in hyaluronic acid. This is hydrating hyaluronic acid serum. This is lovely.”
Celebrity Amazon Hair Care Deals
Color Wow Dream Coat Supernatural Spray
Kyle Richards tells us, “This product is another one that I got from Portia. It keeps hair smooth and controls the fly-aways. It makes it shiny. This is another really popular product.”
Kyle’s pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, and Vanderpump Rules star Lala Kent.
Heeta Scalp Massager
“This brush is amazing,” Kandi Burruss said.
Moroccanoil Dry Shampoo
Dancing With the Stars pro Daniella Karagach recommended this in Light Tones. As a Brunette, I got the Dark Tones dry shampoo and I can confirm it’s fantastic.
“Dry shampoo is definitely a game changer. My holy grail is the Moroccan Oil Light Tones. That is the only dry shampoo that actually works on my hair. It smells good and it matches my hair tone perfectly. It never looks I have it in my hair,” Daniella told E! News.
Shoppers Agree: Daniella’s go-to dry shampoo has 9,100+ 5-star Amazon reviews.
Celebrity Amazon Dental Deals
Crest 3D Whitestrips, Professional Effects 44 Strips
Chrishell Stause also said, “I know you can go get this done professionally, but it’s expensive and who wants to go sit in a chair with your mouth weirdly open? I did it once and I tried this and it works just as well. I use Crest White Strips, that’s the secret. They work. You can do it at home.”
These top-selling teeth whitening strips have 66,400+ 5-star Amazon reviews. They have been recommended by Selling Sunset star Chrishell Stause, Summer House‘s Paige DeSorbo and Jesse Solomon, Abbey Weitzel, and The Bachelor alum Catherine Giudici Lowe among many others.
Celebrity Amazon Wellness Deals
Vital Proteins Collagen Peptides Powder
“My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie,” Jennifer Aniston told E! News. “So easy to use.”
Blriet Shower Steamers
“This includes 8 aromatherapy shower steamers. When you’re showering you can smell that and feel like you’re in a spa. They’re really pretty too. It makes the whole bathroom smell good,” Kyle Richards shared.
Celebrity Amazon Makeup Deals
Revlon Super Lustrous Lipstick
“This shade is beautiful in ‘Bare It All’. I like that. It’s a little bit of a sheen instead of a matte,” Madison LeCroy said.
L’Oreal Paris Makeup True Match Lumi Glotion
“It’s really sheer and it just gives a really really nice subtle glow,” Olivia Culpo said.
More From Olivia: “This is a really great price point. It comes in a bunch of great colors. This color is 905, the medium glow, but you really can use any color.”
This glow-enhancing lotion is a celeb favorite. It has also been recommended by Alix Earle, Summer House star Paige DeSorbo, The Bachelor alum Hannah Ann Sluss, Gia Giudice, Xochitl Gomez, Meredith Duxbury, and Real Housewives of Salt Lake City star Lisa Barlow.
Shoppers Agree: Olivia’s glow-enhancing lotion has 28,400+ 5-star Amazon reviews.
RMS Beauty Go Nude Lip Pencil
“I literally am so devoted. It’s my favorite lip liner. I seriously have one in every purse I have. I truly cannot recommend the lipliner enough you,” Tinx shared in an E! interview.
L’Oreal Paris Voluminous Noir Balm Volumizing Mascara
“People think it has to be really expensive. It does not. I love this mascara. They’re tried and true. I’ve never tried an expensive mascara that I like. When I wear that mascara, people ask me if I have fake lashes on,” Kyle Richards raved.
Buxom Full-On Plumping Lip Polish
Kyle Richards shared, “I always have something on my lips. I love all of the Buxom colors. They’re so pretty and the texture is so great. Those are just my absolute favorite.”
Shoppers Agree: Kyle’s longtime lip gloss has 8,800+ 5-star Amazon reviews.
Kyle previously recommended this and so did Southern Charm star Olivia Flowers, Remi Bader, and Real Housewives of Orange County star Emily Simpson. Amazon has 50+ shades to choose from.
Maybelline Instant Age Rewind Eraser Multi-Use Concealer
“It gives full coverage and can compete with the best of them,” Sofia Franklyn said.
This celeb favorite has also been recommended by Paige DeSorbo, Kyle Richards, Tayshia Adams, Gail Simmons, Madison LeCroy, and Anne Winters.
When can I start shopping for 2025 Amazon Prime Day Deals?
Amazon Prime Day officially kicks off July 8, you can start shopping for deals right now! Find all of the best Prime Day deals here.
How long do Prime Day Deals last?
Prime Day typically lasts two days, but this year we’re in luck. They’ve extended the sale to four days, so you can now shop deals from July 8 to July 11.
Do I have to be a Prime Member to shop Prime Day deals?
Technically, yes. However, you’ll only have access to a very limited number of deals. To enjoy all of Prime Day’s offerings, become a Prime Member. You can sign up for a free 30-day trial and get access to all the deals, fast shipping, and other Prime perks during the event.
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping Prime Day deals ASAP. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.