Influencer B. Simone Tears Up Over Having to Shop at H&M Due to Money Restraints

Watch:Ariana Biermann Says Kim Zolciak & Kroy Biermann Spent All Her Money Amid Divorce

B. Simone is making some changes to her lavish lifestyle.

The Wild ‘N Out star got emotional as she admitted her personal finances have become more constrained, causing her to be more budget-conscious than usual.

“There’s been so much financial… just, my finances,” she said while fighting tears during the June 17 episode of her Let’s Try This Again podcast. “The budgeting—you see how I am, nitpicking every little thing. I’ve never been like that.”

In fact, the 35-year-old (real name Braelyn Simone Greenfield) recalled feeling the pinch during a recent shopping trip where she was forced to rein in her regular spending habits.

“We were in Bloomingdales yesterday. I’m like, ‘We have to go to H&M,’” she continued. “And I notice it in me now, just nitpicking. I just don’t have it to spend.”

But Simone pointed out that the main reason for her financial restraints is because she’s been pouring her money into the launch of a new venture: her upcoming LTTA app.

read
Celebrity Paycheck Confessions: How Much Money Your Favorite Stars Really Make

“Because I’ve invested in this app and this platform, I don’t have the liquid [resources],” she explained. “I have it in assets, I have it in jewelry, but it’s the liquid. I’m used to seeing a certain amount in my account.”

The candid confession elicited strong reactions on social media, with many users criticizing Simone for struggling to live more modestly. In a post on X (formerly Twitter), where a clip of the podcast went viral, one user responded, “I didn’t know it was heartbreaking to live like an average human being.”

Another commenter noted that many people get by on much tighter budgets.

Michael Buckner/Variety via Getty Images

“Most of us shop at H&M. Most of us live check to check. That’s life,” the user wrote on X. “The real root is materialism. There’s the part of heart God is trying to show you to fix. You dont need certain brands to be cool.”

Still, one observer took a more lighthearted approach to their commentary, posting a clip from SpongeBob Squarepants in which the titular character’s boss, Mr. Krabs, sarcastically said, “Let me play a sad song for you on the world’s smallest violin.”

As for Simone, her best friend Shekinah Yon offered her encouragement as she navigates her current financial situation.

“This app is a slow cooker,” she told the comedian on the podcast. “You’re going to reap the benefits of it later, but right now you’re sewing seeds into that. So it just takes time.”

To see what other content creators have said about their earnings, keep reading.

Lil Tay

The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.

Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.

Miriam Ezagui

She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would’ve included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.

Jimmy “Mr. Beast” Donaldson 

The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire “on paper” in February 2025. 

However, he explained that he mostly doesn’t keep that money for himself. 

“In my actual bank account, I have less than a million dollars,” he explained during an appearance on the Diary of a CEO podcast at the time. “I just like to reinvest it all.”

Sophie Rain

The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone. 

JoJo Siwa 

The Dance Moms alum revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.

Chris Olsen

The TikToker revealed he has a net worth of over seven figures.

“You guys can keep calling me annoying,” he quipped in a July 2024 video. “Being annoying has made me a millionaire.”

Jeffree Star

The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.

“I’ll make bacon in the morning and make $50,000,” Jeffree told the Cancelled podcast in November 2024. “There’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”

Other times, he’s making bank by offering discounts on his own branded makeup products.

“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”

Lily Phillips

The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a “good amount” off of creating NSFW content on the subscription-based platform.

As for a ballpark figure, she said, “Oh, we’re in the millions.”

Markell Washington

Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat’s mid-roll program.

Deepti Vempati and Natalie Lee

After appearing on Netflix’s dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.

Julia

The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.

She’s made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.

King Caitlin ASMR

The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).

Makayla Samountry

The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.

Morgan Presley

As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.

Gigi Robinson

The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.

Ben Brainard

The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.

Kamillah Rae

The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.

For the latest breaking news updates, click here to download the E! News App

Leave a Reply

Your email address will not be published. Required fields are marked *