Amazon’s Early Prime Day Fashion Deals: The Birkenstock Dupe Everyone Wants, Plus It-Girl Denim 52% Off

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Did you hear the good news? Amazon Prime Day is just around the corner!

In just a few weeks you’ll be able to shop insane deals (like Black Friday insane) on all of your favorite items, including fashion and apparel.

The best part? You actually don’t have to wait for Prime Day to start to score savings. Amazon’s early Prime Day deals are live now.

We found the pieces worth adding to your cart ASAP. Think cute exercise dresses for hot girl walks or running errands, comfy sandals and sneakers you’ll never want to take off, and classic denim getting all the five-star love.

Oh, and the prices? Some of these picks are up to 52% off.

If your summer vibe includes soft fabrics, easy layers, and timeless pieces, this is your scroll-and-shop moment. These finds are cute, comfy, and already trending hard—so don’t be shocked if your TikTok FYP starts catching on after you.

Shop these early Prime Day 2025 deals below now!

Best Early Prime Day 2025 Fashion Deals:

Athletic Dress with Built-in Bra & Shorts

Between the built-in bra and shorts with pockets, plus adjustable straps, this cute exercise dress is a must-have in your summer wardrobe. Lucky for you it’s now 32% off!

Ideal for exercise, errands, and travel, it’s made from a stretchy and sweat-wicking fabric that’s oh so comfy. Choose from 15 colors.

$33.99$49.99Buy Now

Dr. Scholl’s Time Off Platform Sneaker

Prep your fall capsule wardrobe with Amazon’s bestselling Dr. Scholl’s Time Off Platform Sneakers, now on sale.

With cushioned insoles, durable outsoles, and a sleek low profile, these versatile kicks are made for all-day wear—and you can snag them in a variety of colors and textures to match any look.

$70$100Amazon

luvamia High Waisted Wide Leg Jeans

Made from stretchy denim, these cropped flare jeans pair perfectly with what’s already in your closet. 

Featuring a 26-inch inseam, they have a high-waisted design, wide-leg silhouette, and are accented by two square front pockets. Choose from 17 colors and washes.

$38.98$46.99Buy Now

ODOLY Cork Footbed Slide Sandal

Don’t miss these Odoly Cork Footbed Sandals, on sale for just $25—they’re a total steal.

These slides are about to be your new warm-weather obsession. These Birkenstock affordable alternatives are supportive, chic, and look way more luxe than the price tag.

$24.99$30.99Amazon

Levi’s Women’s 501 Original Shorts

If you’ve been wanting a pair of Levi shorts, consider this your sign because this bestselling pair is now 33% off!

Whether you opt for a dark wash with lots of distressing or a timeless white pair, you can never go wrong with the 501 shorts from Levi’s. They’re available in 27 washes and colors as well as standard and plus sizes.

$39.99$59.50Buy Now
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Sunzel No Front Seam Biker Short

These biker shorts have a seamless, high-waisted design that is ultra-flattering.

Squat proof with a hint of tummy control, these buttery soft biker shorts come in 5-inch or 8-inch inseams and tons of colors.

$19.19$29.99Buy Now

RUNNING GIRL Criss-Cross Sports Bra

Don’t hit checkout without snagging the Running Girl Criss-Cross Sports Bra, now under $20.

With its full-coverage support, this bra is ready to help you crush your workouts in style. Plus, the pastel green shade is too cute to pass up!

$19.99$22.99Amazon

Levi’s Women’s Original Trucker Jacket

This top-rated jean jacket is worth the investment because you’re guaranteed to wear all the time. That and it’s currently 30% off.

Available in several washes, you’ll get so much use out of this timeless piece.

$62.65$89.50 Buy Now

Wiholl Ruffle-Sleeve Blouse

With its ruffled sleeves, comfy stretch, and under-$20 price tag, this bestselling blouse is a fan favorite for a reason.

It comes in tons of colors and pairs effortlessly with your go-to jeans for an easy, put-together look.

$19.99Amazon

FURTALK Womens Mens Wide Brim Straw Panama Hat

Protect your face from the sun this summer with this highly-rated wide brim straw hat. Not only is it adjustable, it boasts UPF 80+ protection, which means it blocks 99% of the sun’s harmful UVA and UVB rays.

It comes in two sizes and nine color ways.

$26.99$35.99Buy Now

Bali Women’s Underwire, One Smooth U Ultra Light T-Shirt, Convertible Bra

Featuring lightweight padding and a supportive inner sling, this underwire bra is a steal at over 50% off. 

The seamless design is practically invisible beneath t-shirts. The straps are adjustable and convertible, so you can wear it under a number of different shirts.

$22.99$48Buy Now

Check out our Amazon Storefront for the latest and greatest deals and fashion finds!

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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