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Charm bikinis are the celeb-loved summer 2025 trend that we’re most charmed by. But they can easily run for upwards of $100. Luckily, that’s not the case at Amazon, with plenty of styles that rival their more expensive counterparts for so much less.
Charms in all forms are on trend this summer, whether hanging from your handbag or bejeweling the string of your bikini top. This cute attention to detail is a compliment magnet at the pool or beach.
The charm bikinis on Amazon come in a ton of prints and colors, and all ring up under $40. Shop the best we’ve found ahead. They’ll all make charming additions to your summer wardrobe this year.
RoseSeek Tropical Print Bikini
We love the tropical print on this triangle bikini. This swimsuit easily looks twice its price.
Shoppers Say: “The pattern is so vibrant and the fit is great. The bottoms and top are adjustable for more or less coverage, and the straps are also able to be tightened.”
MakeMeChic Floral Print Bikini
This red hot bikini has adjustable slide string bottoms, plus thick straps that are supportive.
Shoppers Say: “This suit is INCREDIBLE and probably the best one I’ve purchased this season!”
RoseSeek Tropical Print Bikini
We love the color direction of this cute ‘kini.
Zaful Bikini
This bikini features a sweet heart charm and high-cut bottoms.
Shoppers Say: “Super cute and just so unique. I feel so secure in it, and it looks so flattering.”
MakeMeChic Floral Print Bikini
This blue and white ‘kini has little heart and palm tree charms.
Owika Sexy Triangle Bikini
This classic triangle bikini has adjustable Brazilian cut bottoms.
Shoppers Say: “The adjustable spaghetti straps make it easy to get the right fit, and the material is soft and comfortable. The cheeky thong design is flattering without being too revealing. It stays in place while swimming and looks great on.”
Also shop the best supportive swimsuits for big boobs.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.