Pete Davidson wants to be the king of socks.
The comedian, 31, is switching things up from his usual role of telling jokes on stage to pitching the sock brand DoubleSoul, which he serves as creative director of, to the judges on Shark Tank.
“Hi, I’m Pete,” he says in People‘s first look at the upcoming season 17 premiere alongside the brand’s founder Ben Rosenbaum, “and we are seeking 500 grand for four percent for our company, DoubleSoul.”
Sharks Robert Herjavec, Lori Greiner and Kevin O’Leary, as well as guest sharks Kendra Scott and Rashaun Williams, were in shock at the SNL alum’s appearance, but the King of Staten Island star shared that his passion for the brand was far more than just a stunt.
“I got sent DoubleSoul [socks] a couple years ago, and I had to meet the team, and I wanted to be involved immediately,” Pete told the sharks. “I get sent a lot of crap, and I usually give it to my cousins.”
But Pete instantly knew these socks exceeded the quality of an average pair, with the website noting that they’re “ultra cushioned, super breathable, and made from a recycled blend that’s softer than butter.”
As he put it, “You know, you usually get socks in Foot Locker. There’s that big bin. You get a 20 pack. They’re kind of lifeless.”
However, viewers will have to wait until Sept. 24 to see if Pete’s passion helps the team make a deal.
Since filming the episode, Pete has been enjoying life as a dad-to-be. The Bupkis actor announced he’s expecting a baby with girlfriend Elsie Hewitt in July, and he’s been open about his excitement.
“I’m very lucky and very, very happy,” he recently told E! News, adding that he’s looking forward to “being able to take care of something and show it the childhood I didn’t have.”
And he’s feeling ready to take on parenthood journey with his partner since early this year, who he simply calls “the best.”
“I would say she’s female me and I’m male her,” he explained. “We just laugh all day.”
For more of the future parents’ cutest moments together, keep reading.
Going Instagram Official
Pete Davidson and Elsie Hewittdebuted their romance on Instagram in March 2025 after the model shared a clip of them watching Rugrats.
The King of… Scotland
Pete and Elsie enjoyed the company of some sweet horses as they spent the day in the grassy fields of Stranraer, Scotland. The couple, who were visiting the country for Dave Navarro’s wedding in April 2025, also explored the ornate historical buildings in the area.
A Slam Dunk Night Out
The Saturday Night Live alum cheered on the New York Knicks alongside the Industry actress at Madison Square Garden in April 2025.
Live From New York, It’s a Baby!
Elsie shared that she and Pete are expecting a baby together, four months after debuting their romance. She teased in the July 2025 announcement, “welp now everyone knows we had sex.”
Enjoying This Moment Together
Elsie shared a video of her and Pete watching the monitor during the model’s ultrasound appointment.
Snuggled Up
The couple were enjoying each other’s company as they cozied up on the stairs.
Mom and Dad’s Self-Care Date
Pete and Elsie were sure to focus on their skincare together as they relaxed with face masks on.
Supporting a Personal Cause
Elsie and Pete attended the 13th Annual Blossom Ball, a charity event focused on funding Endometriosis research. As a self-described “endo warrior,” Elsie shared insight into her medical procedures on social media.
“I’m in a lot of pain and it’s getting progressively worse,” she said in a December 2024 TikTok video after a surgery. “The amount of opportunities I’ve lost out on because I can’t work when I’m feeling this way or it’s a liability to be on set if I might have to go to the emergency room. I’m trying to figure out a way around it.”
Rocking on the Waves
The Bupkis actor couldn’t help but plant a kiss on Elsie’s cheek as they relaxed in a boat on the lake.
Busy on Set
As Elsie got her makeup done for a Pat McGrath Labs red carpet in May, Pete proved to be her biggest fan when he came over to share a sweet kiss amid the chaos.
A Zen Mirror Selfie
The couple was feeling the good vibes as they posed for a quick snap.
Night on the Town
Elsie and Pete took in the sights and sounds of New York City as they took a stroll in midtown Manhattan in April 2025.
A Crispy Taste Test
Elsie and Pete spent some time during their Memorial Day celebration trying out a few types of chips, including Pringles and Cape Cod Chips.
Smile Test
The couple tried to give their smallest and quickest smile in a June TikTok before bursting into laughter.
A Sweet Caress
Elsie lightly stroked Pete’s hair as they basked in the sun, with the comedian holding on to the waistband of Elsie’s sweatpants.
Gentle Embrace
Elsie took a sweet selfie while nestled into Pete’s shoulder.
