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When something only happens once a year, you have to pay attention. Especially when it’s happening at Anastasia Beverly Hills, the makeup brand known for high-quality and innovative products.
That’s right; you can shop Anastasia Beverly Hills’ Annual Insider Event and save on products for your brows, lips, eyes, and face, plus professional-quality brushes (and today is the last day). Whether it’s the bestselling Brow Wiz or the Kyle Richards-approved Clear Brow Gel, everything is on sale. We’ve included our picks, along with some faves from Oprah and Gia Giudice.
What’s on Sale at Anastasia Beverly Hills?
Today is the last day for you to save 25% sitewide on bestsellers for eyebrows, face, lips, eyes, and even brushes. Just use promo code ABHINSIDER at checkout for savings that only happen once a year (we did the math for you below). Plus, purchases over $75 come with exclusive brow kits. Once again, this deal is only once a year.
Ready? Scroll down to take the Anastasia Beverly Hills brow quiz, learn how to get perfectly symmetrical brows, watch some makeup tutorials, and check out our curated picks, of course. Today is the last day to shop, so don’t wait.
Take the Brow Quiz
Find Your Perfect Brow Pairing
Just enter your skill level, hair color, brow state, and desired look to discover your curated brow products, along with tips and a step-by-step tutorial.
Get Killer Brows With Anastasia’s Method
Follow This Step-By-Step Guide
Achieve visual harmony (and killer brows) with Anastasia’s Golden Ratio method. It uses your unique bone structure to shape precise, symmetrical brows — learn how to do it here.
The Best Anastasia Beverly Hills Deals
Anastasia Beverly Hills Brow Wiz
Thousands of shoppers swear by this eyebrow pencil (in full size or mini). Slim and retractable, it’s easy to apply and can give your brows a detailed and precise outline.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
Even out your skin tone with this lightweight, serum-infused tint that hydrates, smooths, and gives a fresh, natural-looking finish.
Anastasia Beverly Hills Blurring Serum Blush
Your search for the perfect liquid blush has ended. This option from Anastasia Beverly Hills has a lightweight, bouncy texture that immediately grips the skin, leaving soft to bold looks for all skin types.
Anastasia Beverly Hills Brow Freeze Gel
Gia Giudice reports, “This brow gel is very good.” You’ll love that it’s a clear wax-gel hybrid (in full and mini size) with a comb applicator on the end, so you can shape, sculpt, and set brows on the go. The results are precise, and it has a firm hold without feeling stiff.
Impeccable Blurring Second-Skin Matte Foundation
For flawless skin that lasts all day, you should check out this matte foundation. It offers medium to full coverage with a velvety finish and can even blur pores, fine lines, and wrinkles.
Anastasia Beverly Hills Lip Velvet
According to Oprah, “I’ve loved Anastasia since she first started doing my brows—she’s the brow queen. Her matte lipsticks are incredible, too.” Get the velvety smooth lipstick now.
Anastasia Beverly Hills Clear Brow Gel
Take it from Kyle Richards, who raves about this gel. She says, “I have an obsession with eyebrows. I was always brushing them up and trying to shape them right because they’re so bushy. This clear eyebrow gel keeps them in place and helps shape them.”
Anastasia Beverly Hills Lip Liner
Gia Giudice raves, “My must-have beauty product is my lip combo. I can’t go anywhere without my lip combo.” She starts with the Anastasia Beverly Hills Lip Liner in Deep Taupe.
Learn From the Pros
Watch the Videos
Click through Anastasia Beverly Hill’s extensive video library to watch makeup tutorials, before and afters of the products, how to get trending looks, and more.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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-Originally published Mar. 23, 2025, at 8:30 p.m. PT
