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Amazon Prime Day 2025 is in full swing, and our first stats are coming in. We can’t wait to share the beauty deals that you have been shopping the most.
From L’Oreal to Medicube, the below brands have reigned supreme. There are plenty of celeb-loved products that made the list, like the Color Wow Extra Strength Dream Coat for great hair days.
Prime Day is halfway over. Shop the top trending beauty deals we’ve seen so far below. There’s no telling when they’ll sell out, so be sure to shop today.
L’Oreal Paris Voluminous Noir Balm Volumizing Mascara
This affordable mascara is our top seller.
“I’ve worn this mascara for years, years and years,” Kyle Richards said. “It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years.”
Color Wow Extra Strength Dream Coat
Keep your hair sleek and frizz-free with this celeb-loved anti-humidity treatment.
With its extra-strength formula, your hair will be smooth, shiny, and red carpet–ready.
Celebrity Fans: Kyle Richards, Tayshia Adams, Paige DeSorbo and Lala Kent.
Medicube Zero Pore Pads 2.0
Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.
They can be used to help combat texture and acne. Celebrity fans include Kylie Jenner and Kyle Richards.
Shoppers Say: “I am shooketh! The first pad I used unclogged my pores and provided me with such a clean squeaky feeling in my face. I was concerned it would burn my sensitive skin, but these are perfect. I see these truly helping my skin texture.”
Salt & Stone Natural Deodorant
“I work out every day,” Gia Guidice said. “This is seriously a very long-lasting deodorant that I love.”
“This is a great deodorant,” Madison LeCroy said. “I love it. It’s so clean and it looks chic on your counter. I feel like that’s unisex.”
Medicube Collagen Jelly Cream
This collagen jelly cream is designed to target uneven skin tone and reveal more radiant skin. It’s heavily discounted for Prime Day.
Shoppers Say: “Ladies, if you are looking for a product that is going to bring back the moisture that your skin has been lacking, look no further. This Medicube Collagen Jelly Cream is no joke. My skin has always lacked moisture and that glow that we are all looking for. I have tried numerous products over the years, and nothing really worked, until I tried this product. A little goes a long way when using this product. I use this product mainly at night before going to bed, and when I wake up in the morning, my face feels refreshed and bright.”
Laneige Lip Glowy Balm
If you love the Laneige Lip Sleeping Mask, try the Laneige Lip Glowy Balm, which is cleaner to apply on the go.
Medicube Salmon PDRN Pink Collagen Jelly Gel Mask
“This feels so soft,” Gia Guidice said. “You put this on your face before going to bed, and it seeps into your skin throughout the night. When you wake up, you remove the mask and your skin is glowing.”
“They are so cool — you put them on like a sheet mask, sleep with it on, and as you sleep, it dissolves into your skin,” Jess Vestal said. “Then you peel it off in the morning. [My daughter and I] woke up with glass skin today — I’m not joking.”
Shoppers Say: I use Korean skincare products all the time, and I’ve been dying to try the Medicube mask line. Let me tell you… IT DID NOT DISAPPOINT! The mask sat so comfortably on my face that I actually forgot I had it on. I ended up sleeping with it overnight, and when I woke up, my skin looked beautiful—so glowy and refreshed.”
Grace & Stella Moisturizing Eye Masks
“Where were these back in the day?” Kyle Richards said. “It’s just so easy to get rid of fine lines and reduce puffiness. These really helped so much. I am so glad that these exist.”
Grace & Stella Under Eye Brightener Balm Stick
This restoring under-eye stick is made with 3% caffeine to tackle under-eye dark circles and 0.25% retinol to minimize visible fine lines.
COSRX Snail Mucin 96% Power Repairing Essence
“I use this every single night,” Madison LeCroy said. “This stuff is amazing. The price is insane. I have invested a lot of money into skincare, and this really does work. I have dry skin, and this has really changed that for me.”
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
“This stuff is really great,” JoJo Fletcher said. “It’s just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face.”
Samnyte Hair Wax Stick
“When I do my slicked back buns, this is the only hair stick that I will use,” Paige DeSorbo said. “It’s like a legitimate adult glue stick. It’s the easiest one to use. It’s a hair wax stick. You’re going to have the best slicked-back bun. It’s gonna look so good. I absolutely swear by these.”
Where can I find the best 2025 Amazon Prime Day deals?
Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We’ve made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
How often does Amazon Prime Day happen?
Amazon Prime Day only officially happens once a year. However, Amazon also hosts an October Prime Day as well as a Big Spring Sale, so there are tons of opportunities to save.
When does Prime Day 2025 end?
Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.
Also shop Kandi Burruss-approved deals you can score during Amazon Prime Day, including her viral Louboutin dupes.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
