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Mark your calendars! We’re only a week out from Amazon Prime Day 2025.
The major summer savings event includes must-see deals on home and outdoor goods, fashion, beauty, accessories, travel items, workout essentials, and must-haves from our favorite celebrities, including Paige DeSorbo,Ariana Madix, Kyle Richards, and more.
If you haven’t joined Prime yet, now’s the time. It’s the only way to save big during the summer sales event. All the best deals will be exclusive to Amazon Prime members. Not a Prime member yet? You can sign up for a free 30-day trial and get access to all the deals, fast shipping, and other Prime perks during the event.
Prime Day officially starts next week, but you can and should start shopping early Prime Day deals today!
We’ve rounded up our favorite early deals that you can shop right now below. Snag these must-haves, including celeb-approved beauty and accessories on-sale ahead of anyone else.
E! reader-loved early Prime Day deals
- Mellanni Queen Sheets Set: 47% off
- Revlon Super Lustrous Lipstick: 38% off
- Stanley Quencher H2.0 FlowState Vacuum Insulated Tumbler: 40% off
- Journee Collection Women’s Connway Cushioned Platform Clog Slippers: 41% off
KitchenAid Artisan Series 5 Quart Tilt Head Stand Mixer: 22% off
This KitchenAid Artisan Series 5 stand mixer is a whopping 22% off ahead of Prime Day!
It offers 10 speeds and a tilting head design, with a five-quart, dishwasher-safe bowl. Prices vary by color, with the best deal available in “Aqua Sky.”
Mellanni Queen Sheets Set: 47% off
Queen sheets? For almost half off?!
Snag this early Prime Day deal on an airy and ultra-light sheet set just in time for summer. Choose from multiple colors and sizes.
Alpha Grillers Digital Meat Thermometer: 50% off
Take the anxiety out of cooking meat and always know when it’s done.
This digital thermometer features highly accurate technology with a two-to-three second response time. Be sure to hit the 11% off coupon for an extra discount!
L’Oreal Paris Voluminous Noir Balm Volumizing Mascara: 24% off
Kyle Richards has worn this mascara “for years” and said, “I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years.”
Revlon Super Lustrous Lipstick: 38% off
“This shade is beautiful in ‘Bare It All’. I like that. It’s a little bit of a sheen instead of a matte,” Madison LeCroy said.
Oura Ring Gen3 Horizon: 11% off
Hate the look of a bulky fitness smartwatch? Track your workouts, sleep, and more with the Oura Ring. You can even incorporate it into your ring stack for a chic look!
Choose from several colors, finishes, and designs.
Stanley Quencher H2.0 FlowState Vacuum Insulated Tumbler: 40% off
The 30-ounce Stanley Quencher is on sale at Amazon ahead of Prime Day.
Choose from several colors.
JISULIFE Handheld Mini Fan: 10% off
“The fans have to be the biggest thing that we all use on Housewives. When we were in Mexico and in Miami, it was so hot. I always had my fan,” Real Housewife of Potmac Gizelle Bryant said.
Shark HD435 FlexStyle Air Styling & Drying System: 29% off
“This tool saved my life. It has saved me time and money. It is unbelievable. You may have seen me use it on the show,” Richards said of this must-have Shark hair styling must-have.
New Balance Women’s FuelCore Nergize V1 Sneaker
With a versatile colorway and cushioned insole, these slip-on sneakers check all the boxes. You can toss the washing machine when they need a refresh, and they’re available in wide sizing.
They have 49,800+ 5-star Amazon reviews and this fan reported, “I love these shoes, they’re super lightweight and comfortable, good for running or day-to-day activities.”
- Available colors: 8
- Available sizes: 5 to 12 (including wide & half sizes)
Journee Collection Women’s Connway Cushioned Platform Clog Slippers: 41% off
These look almost identical to the must-have UGG Tazz slippers, but for a fraction of the cost!
They’re even further discounted now ahead of Prime Day.
- Available colors: 5
- Available sizes: 5 to 12
What Is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.
When Is Amazon Prime Day 2025?
Amazon Prime Day will return from July 8th to 11th. The sale typically only lasts two days, however, this year it’s been extended to four days full of unbeatable deals.
What’s on Sale for Amazon Prime Day?
Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.
How Can I Find the Best Amazon Prime Day Deals?
Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event.
We’ve made it easy to shop all the best deals right away. See all the early Prime discounts you can snag right now:
Shop top-rated, celeb-loved beauty
Shop celeb-loved travel deals
Shop the best Bravolebrity-approved deals
Shop must-have shoe deals, including designer dupes
Shop hot accessory deals
Shop the best home deals, including Dyson, Ninja, and more
Shop the best early Prime Day fashion deals
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
