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Did you hear the good news? Amazon Prime Day is officially here! Starting today, you’re now able to shop insane deals (like Black Friday insane) on all of your favorite items, including fashion and apparel until July 11.
We found the pieces worth adding to your cart ASAP. Think cute exercise dresses for hot girl walks or running errands, comfy sandals and sneakers you’ll never want to take off, and classic denim getting all the five-star love. Oh, and the prices? Some of these picks are up to 56% off.
If your summer vibe includes soft fabrics, easy layers, and timeless pieces, this is your scroll-and-shop moment. These finds are cute, comfy, and already trending hard—so don’t be shocked if your TikTok FYP starts catching on after you.
And if you’re ready to dress like a Bravolebrity, you can score a Paige DeSorbo-loved crochet cover-up on sale now, plus a trendy mesh piece you can throw on before heading down to the beach. It’s recommended to E! by Gia Guidice.
Shop these Prime Day 2025 fashion deals below now!
Best Prime Day 2025 Fashion Deals:
Athletic Dress with Built-in Bra & Shorts
Between the built-in bra and shorts with pockets, plus adjustable straps, this cute exercise dress is a must-have in your summer wardrobe. Lucky for you it’s now 34% off!
Ideal for exercise, errands, and travel, it’s made from a stretchy and sweat-wicking fabric that’s oh so comfy. Choose from 15 colors.
Dr. Scholl’s Time Off Platform Sneaker
Prep your fall capsule wardrobe with Amazon’s bestselling Dr. Scholl’s Time Off Platform Sneakers, now on sale.
With cushioned insoles, durable outsoles, and a sleek low profile, these versatile kicks are made for all-day wear—and you can snag them in a variety of colors and textures to match any look.
Anrabess Crochet Cover Up
Don’t take it from us, take it from Paige Desorbo, “I’ve seen this all over town. Expensive, honey. Cute. I feel like you could wear this out with the right undergarments. I’ve seen different variations of this for $4,000. For who? Not me. I love this one.”
Saodimallsu Crochet Hollow Out Tie Front Swim Cover Up Knit Cardigan
For another crochet must-have, DeSorbo also raves about this knit cardigan coverlet, “I love this. This is cute with a white linen pant. It ties in the front. Adorable.”
luvamia High Waisted Wide Leg Jeans
Made from stretchy denim, these cropped flare jeans pair perfectly with what’s already in your closet.
Featuring a 26-inch inseam, they have a high-waisted design, wide-leg silhouette, and are accented by two square front pockets. Choose from 17 colors and washes.
ODOLY Cork Footbed Slide Sandal
Don’t miss these Odoly Cork Footbed Sandals, on sale for just $22—they’re a total steal.
These slides are about to be your new warm-weather obsession. These Birkenstock affordable alternatives are supportive, chic, and look way more luxe than the price tag.
Yimoon Lightweight Floral Print Quilted Jacket
Another Paige fave, “I feel like this is a really cute fall coat for a Saturday morning. It’s reversible. More things should be reversible.”
Furtalk Womens Sun Straw Hat
Porsha Williams shared, “This is a fabulous hat. We’re gonna be vacationing this summer. I love how it has the ribbon.”
Levi’s Women’s 501 Original Shorts
If you’ve been wanting a pair of Levi shorts, consider this your sign because this bestselling pair is now 52% off!
Whether you opt for a dark wash with lots of distressing or a timeless white pair, you can never go wrong with the 501 shorts from Levi’s. They’re available in 27 washes and colors as well as standard and plus sizes.
adidas Women’s Classic Samba OG Sneakers
We’re currently eying these crochet-inspired adidas Sambas to pair with all our summer fits. The best part? They’re a whopping 53% off right now.
Sunzel No Front Seam Biker Short
These biker shorts have a seamless, high-waisted design that is ultra-flattering.
Squat proof with a hint of tummy control, these buttery soft biker shorts come in 5-inch or 8-inch inseams and tons of colors.
RUNNING GIRL Criss-Cross Sports Bra
Don’t hit checkout without snagging the Running Girl Criss-Cross Sports Bra, now under $15.
With its full-coverage support, this bra is ready to help you crush your workouts in style. Plus, the pastel green shade is too cute to pass up!
Bsubseach Crochet Cover Up
“Dresses are so easy to just slip on. When I go to the beach, I like being comfortable. I don’t like anything tight or anything where I feel restricted,” says Gia Guidice.
Levi’s Women’s Original Trucker Jacket
This top-rated jean jacket is worth the investment because you’re guaranteed to wear all the time. That and it’s currently 43% off.
Available in several washes, you’ll get so much use out of this timeless piece.
Abardsion Women’s Casual Basic Going Out Crop Tops
Sleek and trendy, this crop top looks great solo or layered. Snag it in 20+ colorways.
SeekMe Women’s Barrel-Leg Sweatpant
These on-sale, machine-washable barrel-leg sweats will become your new go-to comfy pants. Choose from eight colors. Keep in mind: Prices vary by color.
Wiholl Ruffle-Sleeve Blouse
With its ruffled sleeves, comfy stretch, and under-$20 price tag, this bestselling blouse is a fan favorite for a reason.
It comes in tons of colors and pairs effortlessly with your go-to jeans for an easy, put-together look.
FURTALK Womens Mens Wide Brim Straw Panama Hat
Protect your face from the sun this summer with this highly-rated wide brim straw hat. Not only is it adjustable, it boasts UPF 80+ protection, which means it blocks 99% of the sun’s harmful UVA and UVB rays.
It comes in two sizes and nine color ways.
Bali Women’s Underwire, One Smooth U Ultra Light T-Shirt, Convertible Bra
Featuring lightweight padding and a supportive inner sling, this underwire bra is a steal at over 50% off.
The seamless design is practically invisible beneath t-shirts. The straps are adjustable and convertible, so you can wear it under a number of different shirts.
Check out our Amazon Storefront for the latest and greatest deals and fashion finds!
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping Prime Day deals ASAP. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.
Are Amazon Prime Day deals better than Black Friday?
In many cases, Prime Day deals are just as good if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.
Where can I find the best 2025 Amazon Prime Day deals?
Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We’ve made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
