Hoping for an apology from American Eagle’s Sydney Sweeney ad? Don’t hold your breath — the company dropped a statement and they’re sticking to their guns.
In an official IG post Friday, they clarified the “Sydney Sweeney has great jeans” tag is, and always has been, about jeans … subtly shutting down critics who linked the ad to white-supremacy eugenics.
The statement declares the ad is all about Sydney’s jeans and her story … adding that as a brand, they’re all about celebrating how everyone rocks their AE jeans with confidence.
They wrapped it up with, “Great jeans look good on everyone.”
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025
@sweeneydailyx
As you’ve probably seen, the ad has Sydney proudly highlighting her blonde hair and blue eyes while plugging the jeans … with TikTok critics slandering it as implicitly racist after it dropped last week.
But a source close to the brand recently made it clear to TMZ the critics don’t speak for everyone, ’cause their independent polling shows the vast majority of people — around 70% — actually find the commercial appealing.
As for those still riled up, American Eagle’s message is loud and clear — it’s the jeans, people, not some racial agenda. Case closed.
