Anheuser-Busch is defending itself against claims the company abandoned Dylan Mulvaney after the rollout of its transgender-influenced beer campaign crashed and burned.
AB issued a statement Thursday in response to Mulvaney, who claimed company executives failed to support her after she was dragged online by trolls in the aftermath of the ad blitz. She continued, “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
Anheuser-Busch Heir Says Bud Light’s Transgender Ad Was Insult to Beer Drinkers
A spokesperson for AB says the brand is “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”
The rep continued … “The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers.”
6/30/23However, the company still doesn’t seem to address Mulvaney’s claim … that the brand never reached out to her when the hate got so vile it was beyond her comprehension.
As we reported, Mulvaney posted an ad campaign for the Bud Light on her Instagram page which included a custom can with her face on it. The whole thing sparked a host of controversy nationwide — causing the brewing manufacturer to lose a whopping $20 billion-plus in market value after conservatives vowed to boycott the brand.
