Best Early Labor Day Swimwear & Coverup Deals: Victoria’s Secret, Frankies Bikinis, Farm Rio + More

swimtop.jpegVictoria’s Secret

Labor Day may not be until Sept. 1, but the long weekend swimwear and coverup deals are already heating up! We’re seeing so many bikinis, one-piece swimsuits, and more on super-sale at all your favorite spots, including Victoria’s Secret, Farm Rio, and J.Crew.

Now’s the perfect time to refresh your end-of-summer swimwear before the holiday rush hits and your Labor Day plans (and even your winter getaway plans? Hey, it’s never too early to dream!) get even closer. 

Did you know that Victoria’s Secret has Frankies Bikinis on sale? Pink by Frankies Bikinis is discounted right now. We’re also seeing great deals on celeb-loved crochet coverups starting at just $20 on Amazon.

Whether you’re heading to the beach, pool, or just want to lounge in style, these deals won’t last forever. Sizes are selling fast, and some discounts may disappear without warning. Scroll on to shop the best early Labor Day 2025 swimwear and cover-up finds before they’re gone!

Pink by Frankies Bikinis Sylvie Bikini Top

We can’t believe the price of this adorable Frankies bikini in a daisy gingham print.

$24.99$44.95top
$16.99$34.95 bottom

Crochet Beach Short

These adorable scalloped shorts make a great swim cover-up.

$23.49$79.50J.Crew

Chorine Resistant Tie Shoulder V-neck High Leg One Piece Swimsuit

This cute one-piece that’s only $26 has a flattering high-leg fit.

$22.73$109.95Lands’ End

Shoppers Say: “I bought these because they have a retro ’70s ‘hot pants’ vibe to them. They are a stylish alternative to the usual beach cover-ups.”

Printed Tie-Shoulder One-Piece Swimsuit

This one-piece in a stunning summery print is such a steal. We love the low back and cute bows at the shoulders.

$34.99$98J.Crew

Shoppers Say: “This swimsuit has been my go-to all summer. I am a larger-chested gal, and this suit actually fits! I usually have to buy suits with cup sizes, but this beauty has the support I need. The pattern is stunning, and I get complimented on it each time I wear it.”

 

Swimsuit Cover Up

Gia Giudice’s Amazon storefront features this crochet swimsuit cover-up that comes in a ton of colors.

$19.98$24.97Amazon
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Farm Rio’s Rare Summer Sale-on-Sale: Dresses for Just $69 & More Crazy Steals

Slender Suit Multi-Way Bandeau High Leg One Piece Swimsuit

It turns out Mandy Moore is as much of a Lands’ End fangirl as we are. The actress was just spotted in the brand’s Slender Suit multi-way bandeau high-leg one-piece swimsuit. 

$57.73$164.95Lands’ End

Bsubseach Crochet Cover Up

“It comes in all these colors,” Kyle Richards said about this cover-up in an Amazon Live. “I love these. This is my favorite kind. You’re covered, but not really covered. Such a great price. They don’t wrinkle. Just roll them up and put them in your bag. So many great colors. I want to get all the colors.”

Kyle’s pick comes in 26 colors. This cover-up has 1,700+ 5-star Amazon reviews.

$28.99$34.99Amazon

Printed Ruched One-Shoulder Swimsuit

We love the asymmetrical look of this tulip print swimsuit.

$34.99$98J.Crew

Shoppers Say: “The suit doesn’t ride up and it doesn’t tug at my shoulders. Good coverage and super flattering.”

Open Knit Sleeveless Scoop Neck Top & Skirt Cover Up

Snag this coordinating swim coverup that looks cute with a brown belt paired over top.

$24.97$49.95Top
$34.97$69.95Skirt

Ring One-Piece Swimsuit

This swimsuit with cute details looks chic.

$34.99$110J.Crew

Farm Rio Off-White Sweet Bloom Underwire Bikini Top and Side Tie Bikini Bottom

This pretty floral bikini has cute braided straps.

$65.10$130Top
$65.10$130bottom

Also shop these Banana Republic Outlet sale finds that start at just $5 at their crazy extra 50% off sale-on-sale. 

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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