The “Big Men on Cul-de-Sac” will return for Bud Light’s 2026 Super Bowl ad … but this time they’re trading the suburbs for a wedding.
The Hollywood Reporter has learned that Shane Gillis, Post Malone and Peyton Manning will once again star in the AB InBev brand’s commercial for Super Bowl LX, which will be held Feb. 8 in Santa Clara, California and air on NBC.
But while last year’s spot saw the trio turn a neighborhood block party into an epic celebration fueled by music and Bud Lights, the 2026 installment sees them heading to a wedding, singing along to Limp Bizkit, and carrying a keg of Bud Light, of course.
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The new Super Bowl spot underscores how Bud Light has focused its marketing efforts on familiar faces, three years after a marketing controversy caused its sales to falter. Post Malone will be making his fifth Bud Light commercial appearance, with Manning appearing for the fourth time, and Gillis returning for the second year in a row.
The keg in the spot is also relevant to a significant promotion that the company is launching. Beginning Wednesday and running through Super Bowl Sunday, the company will give fans $60 off their purchase of a keg of Bud Light when scanning a specified QR code.
The Super Bowl is the most important advertising moment of the year for most consumer brands, and for a brand like Bud Light that has been an annual player, that is even more the case. The beer seems to have found a groove, literally, with its talent, and it seems to be resonating.
