Celeb-Approved Products That Went Viral This Month: Kylie Jenner, Madison LeCroy, Paige DeSorbo & More

celebtop.jpegKylie Jenner/Bravo

We included these celebrity-chosen products because we think you’ll like their picks. Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Some brands featured in this article are partners of Amazon’s Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links.  Learn more.

Celeb product recommendations are some of the top-selling items among E! readers, and we have plenty more this month. Find out what Kylie Jenner, Madison LeCroy, Paige DeSorbo and more recommended in May 2025. Best of all, all of their faves are available to shop on Amazon. So they’re super easy to just add to your cart.

Shop these great finds below, from brands like Medicube and Vital Proteins. Whether you’re looking to upgrade your skincare routine or wardrobe, there’s a celeb rec for that. Some are even on sale right now.

E! readers’ favorite celeb-recommended products for May are up ahead.

Shinelab Chunky Gold Earrings

“I’ve worn these on the new season of Southern Charm,” Madison LeCroy said. “They are lightweight. They elevate any look that you’re wearing.”

$9.99$13.88Amazon

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Paige DeSorbo said: “Obviously, I love all the TikTok trends. Any TikTok trend, I’m probably going to try. I kept seeing it on TikTok, so I bought it. I use it once every two weeks. I do feel like my hair is the best it’s been in a while.”

$7.18$9.97Amazon

More Celebrity FansKyle RichardsMadison LeCroy

Heeta Shampoo Scalp Brush Massager

Kenya Moore said: “When you stimulate your scalp, it will get your blood flow going and your hair will be revived. It will want to grow because you’re stimulating the scalp. This right here, I love it. It’s a scalp massager you can use while you shampoo and condition your hair.”

$6.99$10.99Amazon

Medicube Zero Pore Pads 2.0

Transform your skincare routine with these Kylie Jenner-approved exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.

$18.90$31Amazon

Vital Proteins Collagen Peptides Powder

“My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie,” Jennifer Aniston told E! News. “So easy to use.”

$20.52$27Amazon

Samnyte Hair Wax Stick

Melissa Gorga said: “I love those little pomade sticks. They work better than anything. I’ve tried everything under the sun.”

$7.99$9.99Amazon

COSRX Snail Mucin 96% Power Repairing Essence

Madison LeCroy said: “I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me.”

$16.98Amazon

TruSkin Vitamin C Face Serum

Porsha Williams said: “This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft.”

$38.99$48.99Amazon

Beakey Makeup Sponge 5 Piece Set

“I have to have these because I don’t want to go back and forth using the same beauty blenders and rinsing them out,” Kenya Moore said. “I buy a pack like this and it comes with five. I use each for different things so I don’t cross-contaminate blush with foundation.”

$5.39$13Amazon
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The Outset Purifying Blue Clay Mask

Scarlett Johansson said: “You’ll get the best results if you find a way to incorporate it into your consistent routine, one to two times a week, and stick with it. If that means setting aside 10 minutes every week for ‘me’ time, or using it while you get the kids ready for bed, find whatever works for you!”

$46Amazon

L’Oreal Paris Voluminous Noir Balm Volumizing Mascara

Kyle Richards said: “I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years.”

$9.66$12.99Amazon

Kerastase Elixir Ultime L’Huile Original Hair Oil

Madison LeCroy recommends this oil to get rid of frizz, explaining: “This is just luxury. Just do a little pump of this and work it through on the ends. These poor little ends get so dry. This will make your hair look shiny without looking oily.

$30Amazon

Affresh Washing Machine Cleaner

Kandi Burruss said: “You need this. Who wants a dirty washing machine to wash their clothes in?”

$11.99Amazon

Goop Beauty Scalp Scrub Shampoo

Madison LeCroy said: “I have used tons of exfoliating shampoos because I’m big into scalp health. That’s a way to make sure that your hair is growing at its full potential. It also makes sure that new hair is getting as much volume as possible.”

$55Amazon

Color Wow Dream Coat Supernatural Spray Anti-Frizz Treatment

“The Color Wow Dream Coat is great,” Ciara Miller said. “It’s humidity-resistant for the summertime, and I like to have that on hand.”

$12-$28Amazon

Check out our Amazon Storefront for the latest and greatest deals and fashion finds!

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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