2:05 PM PT — A rep for Diageo tells TMZ, ““This is a business dispute, and we are saddened that Mr. Combs has chosen to recast this matter as anything other than that. Our steadfast commitment to diversity within our company and the communities we serve is something we take very seriously. We categorically deny the allegations that have been made and will vigorously defend ourselves in the appropriate forum.”
They continue, “For more than 15 years, we’ve had a productive and mutually beneficial relationship with Mr. Combs on various business ventures, making significant investments that have resulted in financial success for all involved. We are disappointed our efforts to resolve this business dispute amicably have been ignored, and that Mr. Combs has chosen to damage a productive and valued partnership. While we respect Mr. Combs as an artist and entrepreneur, his allegations lack merit, and we are confident the facts will show that he has been treated fairly.”
Diddy‘s booze company claims a British alcoholic beverage company he’s partnered with left him and his tequila for dead … a move he alleges is steeped in racism.
The music and business mogul’s alcohol LLC, Combs Wine and Spirits, just filed a lawsuit against Diageo … the UK-based booze behemoth behind brands like Ciroc, which Diddy has backed for quite a long time — and very successfully, too.

