Podcast queen Alex Cooper, of Call Her Daddy fame, is gunning for Howard Stern‘s crown – according to insiders who insist she’s the future of SiriusXM.
Cooper, 31, is the network’s hottest rising star – with execs quietly grooming her to replace grizzled old Stern as their top priority, even if the shock jock signs a new contract, RadarOnline.com can reveal.
Move Over, Howard
SiriusXM insiders said Howard Stern remains costly and part-time as executives eye a changing future.
“She’s the one Sirius is betting the house on,” said a source. “Howard’s still Howard, but he’s expensive and part-time. Alex is young, hot and all about tomorrow.
“Inside the building, the energy is clear – she’s the next face of Sirius.”
Sources said the signs are evident, from prime promotion to how she is front and center at every major event and has a team with VIP access to top brass.
Alex Is The Future
Alex Cooper is being positioned as SiriusXM’s next breakout star with prime promotion and cross-platform projects.
“They’re building her brand like no one else’s,” said another contact.
While 71-year-old Stern’s relationship with Sirius has cooled, Cooper is getting tailor-made cross-platform projects to cement her status going forward, sources said.
“Howard’s the past,” said one exec bluntly. “Alex is the future.”
