Get the Viral Cold Girl Look With These Makeup Essentials

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When the temperatures start to dip, there’s one makeup trend you’ll want to cozy up with – Cold Girl Makeup. You may have seen it all over Beauty TikTok, it’s the cold weather look dominated by flushed cheeks, sparkly eyes, and an icy vibe. For you to recreate this trend, we’ve rounded up the Cold Girl Makeup essentials with must-have products from Rare Beauty, Rhode, Fenty Beauty, and more.

You don’t need snow to get these ice queen results, just a natural base, cream blush, shimmery highlighter, and wind-swept lips. So, keep on scrolling for our step-by-step guide to the cold girl makeup look that will give you that refreshed, rosy glow, all year round.

Step One: Apply Your Base

A natural base is the best way to start your cold girl look. Since blush will play a big part in the next step, you don’t want to go too hard here. Look for a tinted moisturizer or light, soft foundation with a smooth finish.

Sun Bum Daily Glow Tinted Moisturizer SPF 30

This tinted moisturizer not only gives you a natural glow, it also has an SPF 30 so you’re covered for the day. I use this daily and love the subtle coverage.

$19.99Ulta Beauty
$18.98$19.99Amazon
$19.99CVS

Kylie Cosmetics Skin Tint Blurring Elixir

Leave it to Kylie Jenner and her Skin Tint Blurring Elixir to get that cold girl base down. Lightweight and hydrating, it’ll give you 12 hours of wear, plus, there are tons of color options.

$32Kylie Cosmetics
$32Ulta Beauty
$32Macy’s

NARS Mini Radiant Creamy Concealer

With this creamy concealer, you can brighten, correct, and restore your skin with 16 hours of wear, according to the brand. Just apply from the applicator and you can use it for dimension, contouring, and highlighting.

$15Nordstrom
$15Ulta Beauty
$15NARS

Step Two: Add Blush

Cold girlies are all about rosy cheeks, so blush is key. In fact, you may want to overdo it a bit, that only adds to the look. Apply to the apples of your cheeks and blend upwards. Sweep over the bridge of your nose for an added wind-swept aesthetic.

rhode Pocket Blush

Use this cream blush on your cheeks or on your lips, either way it makes a statement. Soft and lightweight, it’ll give you a glowy finish and the compact size is perfect for on-the-go application.

$24rhode skin

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

“I love Rare Beauty products,” Sarah Hyland reports, like the “Soft Pinch Liquid Blush.” The liquid blush comes in 13 colorways, but Sarah says, “there’s a really beautiful corally pink tone that I use all the time.” Just place a dot or two on each cheek (or more) for 12 hours of wear.

$25Sephora
$24Amazon
$25Kohl’s

HAUS LABS BY LADY GAGA Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick

Packed with color and hydration, this glassy balm can be used on your lips or cheeks for that fresh, outdoorsy glow. 

$34Kohl’s
$34Haus Labs
$34Sephora
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Step Three: Highlight & Shimmer

Now it’s time to shine. Add some frosty, cool-toned highlights over the tops of your cheekbones and eyeshadow over your lids. You’ll glow like you just got back from a snowy walk.

Kaja Eye Bento Bouncy Eyeshadow Trio

Whether you go with the matte, shimmer, or glitter finish, these eyeshadow trios will make sure your cold weather look shines.

$28Sephora
$14.20$21Amazon
$26Walmart

MAC Cosmetics Dazzleshadow Liquid Eyeshadow

Swipe on this liquid eyeshadow and you’ll get a wash of shimmery color that can last up to 8 hours, according to the brand. One Sephora shopper reported, “Amazing color that stays on for a long time, beautifully made, it looks sparkly without being too much.”

$26Nordstrom
$18.89$22Amazon
$26Macy’s

MAKEUP BY MARIO Master Crystal Reflector

This shimmery, lightweight powder gives you a luminous sparkle that glimmers under the light. It’s a sheer shine that you can add on its own or over the makeup that’s already applied.

$26Sephora
$26Kohl’s

Charlotte Tilbury Glowgasm Beauty Wand Highlighter

Give your skin a radiant, youthful finish with this glowy highlighter. The brand recommends applying to your cheekbones, brow bone, and cupid’s bow with the cushion applicator for best results.

$42Nordstrom
$42Ulta Beauty
$40.50Amazon

Step Four: Finish With Your Lips

Finish off your winter glam aesthetic with a fresh-off-the-slopes lip. Apply a lipstick or lip oil that’s a little darker than your natural shade to complete the cold girl look.

e.l.f. Glow Reviver Lip Oil

Non-sticky and hydrating, this ultra glossy lip oil can get you a wash of color (plus a minty scent). Best of all, it leaves your chapped lips softer than before.

$8Amazon
$8e.l.f. cosmetics
$8Ulta Beauty

rhode Peptide Lip Tint

Want luscious, plump lips? Then you need Rhode’s Peptide Lip Tint. This option comes in four rich colorways and delivers buildable, sheer color with a glossy finish. 

$18rhode skin

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