Hate Swimsuit Shopping? Amazon’s New Flattering Swimwear Under $40 Will Change Your Mind (Trust)

Shop Amazon New Swim_1024x759.jpgE! illustration/Photos Courtesy of QINSEN & Herseas

As someone who literally shops for a living, I’ve learned to be extremely picky about what makes it into my cart, especially when it comes to swimwear.

I’m done with those overstuffed drawers of random suits I never actually wear. These days, I want just a few go-to bikinis and one-pieces that fit like a dream, flatter my shape, and make me feel confident the second I slip them on.

With last-minute summer getaways popping up, I turned to my forever favorite (Amazon) for a quick swimsuit refresh. It’s basically a treasure chest of affordable, flattering swimwear, and these finds are proof. We’re talking tons of glowing reviews, a rainbow of colors, and cuts for every mood.

Even better? Every single style is under $40, with some starting at just $30.

Keep scrolling for the best Amazon swimsuits that are comfortable, cute, and ready for poolside lounging or that beach trip you just booked.

Amazon’s Best New Swimsuits Under $40:

QINSEN Seamed Cup Spaghetti Strap One Piece

If you want a swimsuit that’s chic and comfy, the Qinsen one-piece delivers with a scoop neckline, adjustable straps, and all-day coverage. I grabbed the blue, but with six shades, you might need more than one.

$32.99Amazon

SUUKSESS High Waisted Bikini Set

Swooning is an understatement. This Suuksess bikini nails the high-waisted look like no other. It’s flattering, supportive, and ready for every beach day.

$33.99Amazon

SUUKSESS Slimming Tummy Control One Piece

With a plunging neckline and flattering side panels, this Suuksess swimsuit is basically a cheat code for looking amazing. The fact that it’s marked down? Just the cherry on top.

$35.99$59.99Amazon

Tempt Me Strapless Bandeau Bikini Set

For a no-straps, no-tanline moment, the Tempt Me bandeau is a total win. And yes, it’s just $30. Go ahead and thank me later.

$31.99Amazon

QINSEN Square Neck Swim Dress

I never thought I’d be a swim dress girl, but this Qinsen wrap-skirt moment completely changed my mind. The square neckline and thick straps bring the style and the support.

$38.99Amazon
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SUUKSESS Swim Skirt High Waisted Bikini Set

This two-piece from Suuksess combines a high-waisted bikini with a flattering wrap skirt for extra coverage. It’s a simple, stylish option for those who want a little more confidence at the beach.

$31.30$45.99Amazon

Blooming Jelly Sporty High Waisted Bikini Set

Sporty but still flirty, this Blooming Jelly two-piece serves a swim skirt and full-coverage bikini top combo. You’ll be set for everything from wave-jumping to sandcastle duty.

$34.99Amazon

SUUKSESS Tummy Control Crisscross Back One Piece

This SUUKSESS tummy control one-piece is all about shaping, comfort, and style in one sleek package. Plus, the crisscross back is the perfect touch for extra support.

$36.79$47.99Amazon

Herseas Cutout High Waisted Bikini Set

Cutouts + hardware = the Herseas bikini you’ll want in every color. It’s trendy, flattering, and ready for its close-up.

$33.99Amazon

Tempt Me Tankini Swimsuit with Skirt

Get on board the tankini revival with this Tempt Me stunner that’s all about comfort and curves. Adjustable straps and a tummy-flattering fit? Yes, please!

$33.99Amazon

If it’s TikTok-approved, it’s in our carts. Check out the jumbo scrunchie trend we’re obsessed with.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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