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Ring the alarm—Beyonce’s haircare line, which previously launched back in May 2023, has now officially hit the shelves at Ulta. The collection features shampoos, conditioners, hair masks, oils, scalp treatments and more ranging from $16 to $58.
The mane focus of the line, according to the brand, is nourishing a range of hair textures—straight, coily, curly, and wavy—through cleansing, conditioning, and repair. Powered by ingredients like Bioactive Keratin Ferment (patent-pending), fermented rice water, and a luxe blend of oils, Cécred is also formulated with color-treated and heat-damaged hair in mind.
“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs,” Beyoncé said in a press release shared with E! News. “I want everyone to have the freedom to express their hair in ways that make them feel good.”
She continued, “My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”
Keep scrolling to shop Bey’s bestsellers from Cécred on Ulta.com.
Shop Beyoncé’s Cécred Hairline at Ulta:
Cécred Nourishing Hair Oil
13 oils, zero silicones, and all the shine—Cécred’s Nourishing Hair Oil seals in moisture and leaves your strands feeling soft, hydrated, and seriously pampered.
Cécred Restoring Hair & Edge Drops
Get thick with it—Cécred’s Restoring Hair & Edge Drops are packed with five growth factor peptides to help boost density by up to 1.5x. This daily serum claims to support a healthy growth cycle and leaves your strands looking fuller, healthier, and way more luscious.
Cécred Hydrating Shampoo
Treat your strands to a luxe cleanse with Cécred’s Hydrating Shampoo, infused with hyaluronic acid to drench hair in moisture and leave it soft, strong and totally manageable.
Cécred Hydrating Conditioner
Cécred’s Hydrating Conditioner is your one-minute wash-day hero, delivering high-slip moisture that hydrates, detangles, and leaves hair soft, smooth and shiny.
Cécred Clarifying Shampoo & Scalp Scrub
Cécred’s Clarifying Shampoo & Scalp Scrub is like skincare for your scalp, using exfoliants, fermented purple willow bark and tea tree oil to give your roots a deep, detoxifying clean.
Cécred Moisture Sealing Lotion
With Cécred’s Moisture Sealing Lotion, you can seal, smooth, and fight frizz for shiny, polished hair and curls that are defined and snatched.
Cécred Fermented Rice & Rose Protein Ritual
The Fermented Rice & Rose Protein Ritual combines a water-activated protein powder to boost your hair’s strength and a Silk Rinse to leave it soft, shiny, and totally luxe.
Cécred Reconstructing Treatment Mask
Hair repair in a jar, Cécred’s Reconstructing Treatment Mask uses their patent-pending Bioactive Keratin Ferment to work wonders on your strands. Clinically tested to reduce damage, boost strength, and improve shine after just one use, it’s a total game-changer.
Cécred Moisturizing Deep Conditioner
Revive dull, dehydrated hair with Cécred’s Moisturizing Deep Conditioner, a rich blend of African oils and shea butter that leaves your locks soft, shiny, and oh-so-manageable.
Cécred Parting Tail Comb
This Parting Tail Comb is all about the details, with a patent-pending design that smooths edges, tames flyaways, and sections hair like a pro for flawless styling.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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