Nara Smith always has something cooking.
Not necessarily to her kids’ enjoyment, the lifestyle influencer telling E! News that, sometimes, “they will not touch a meal I spent seven hours on.”
But Nara’s 12 million TikTok followers appreciate her efforts, their appetite for what the pregnant model is serving—mouthwatering dishes whipped up from scratch, topped with the sounds of her dulcet narration—is only growing.
Also on the menu this fall for Nara, who’s turning 24 on Sept. 27: Having her fourth child in five years with husband Lucky Blue Smith.
And no matter that her family only recently moved into their newly renovated Connecticut farmhouse, she plans on giving birth at home.
“It’s time to get everything ready,” she calmly intoned in a Sept. 21 TikTok as the space started coming together.
But though her rise to online stardom has felt meteorically fast, Nara pointed out that she’s been on Instagram since she was 13 (and, shh, claimed to be 14 so she could start posting) and she has no idea why a video of Lucky cutting an apple went viral less than two years ago.
“Keep going and doing what you love,” she advised on a July episode of On Purpose With Jay Shetty, “and essentially something is going to stick at some point.”
Originally she was sprinkling in food content amid fashion and beauty videos—morning routines, outfits of the day, etc.—but her cooking demos have since become the main course.
Her first viral cooking video featured her making bread, butter and peach jam—all from scratch—for her kids, she said on On Purpose. And, she recalled, “the voice was more present because my baby was sleeping next to me.”
The voice is the soft, mellow ASMR monotone she uses to describe what she’s doing, whether that’s whipping up dippin’ dots in the middle of the night or demonstrating which Chanel products she uses to freshen her skin on the go.
“Whether it’s a meal idea, or a home-cooked meal I’ve made my toddler, or my soothing voice, or whatever it is,” she told GQ in 2024, “I just put content out there to inspire people.”
What was a legitimate whirlwind, however, was Nara’s road to building a family with Lucky.
Born Nara Pellmann, she was 18 when Lucky, a Utah-born model, slid into her DMs toward the end of 2019, after which they exchanged numbers and started texting.
Then 21, Lucky was “the crappiest texter,” Nara cracked on On Purpose, but their first phone call lasted for seven hours. They talked every day despite Lucky—who shares daughter Gravity, 8, with ex Stormi Bree—being in Los Angeles and Nara in Germany, where the South African-born model grew up.
Two weeks after their first call, they found out they were scheduled to be at the same fashion show in Milan.
On the same day they met in person, Lucky asked her to be his girlfriend (she warned him she was going to take his offer very seriously), and on the day he met her parents, he asked Nara’s father for permission to marry her. She then flew out to L.A. to meet his parents, they got engaged two weeks later and, two months after that, they got married in February 2020.
“It was so crazy, so quick,” she acknowledged, “but so great, and now here we are five years later.”
Meanwhile, daughter Rumble Honey was born on Oct. 7, 2020.
Having their first child, Nara said, “was really us learning how to communicate better, how to be there for each other, how to be less stubborn, how to be more loving and compassionate.”
She wasn’t hankering to become a mom but, once she met Lucky, Nara said, “that’s when everything clicked.”
Son Slim Easy was born Jan. 6, 2022, and then daughter Whimsy Lou arrived on April 8, 2024.
Nara revealed that she was pregnant with baby No. 4 in June, later quipping in a TikTok that it was “getting harder to name children,” but she’d be sticking with the two-words-that-go-together formula.
But while this might all sound very tradwife on its face, Nara said she was baffled when someone called her life “traditional,” because she wasn’t trying to fit into any historic mold when she became a mom at 19.
“I’m like, ‘What do you mean?!'” she said on On Purpose. “We split chores. I work, my husband works, we have children, we split everything. I cook because I love to, not because I have to, and Lucky cleans.”
The idea that she was trying to set some sort of example “never even crossed my mind,” she added, “because I’ve always been such a believer in having people make their own choices and never judging someone else based on how they choose to live their life.”
Though if anyone’s inspired to slip on a curve-hugging lace gown and throw together homemade orange chicken after watching Nara make it look impossibly easy, so be it.
“It’s just me being in the kitchen sharing my love of cooking,” she explained, “but also wearing outfits that you probably typically wouldn’t wear in the kitchen.”
Let alone without an apron.
“The fact that I actually have never spilled anything on myself baffles me,” Nara added. “But fingers crossed that I’m not jinxing it right now.”
And while Nara keeps it demure when it comes to how lucrative her new chapter has been, see what other influencers have said about the money they’re making:
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would’ve included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Jimmy “Mr. Beast” Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire “on paper” in February 2025.
However, he explained that he mostly doesn’t keep that money for himself.
“In my actual bank account, I have less than a million dollars,” he explained during an appearance on the Diary of a CEO podcast at the time. “I just like to reinvest it all.”
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
JoJo Siwa
The Dance Moms alum revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
“You guys can keep calling me annoying,” he quipped in a July 2024 video. “Being annoying has made me a millionaire.”
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
“I’ll make bacon in the morning and make $50,000,” Jeffree told the Cancelled podcast in November 2024. “There’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”
Other times, he’s making bank by offering discounts on his own branded makeup products.
“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a “good amount” off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, “Oh, we’re in the millions.”
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat’s mid-roll program.
Deepti Vempati and Natalie Lee
After appearing on Netflix’s dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She’s made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
