I’m a Shopping Editor, Here’s What I’m Buying from Amazon Prime Day 2025: Tested & Approved Deals

Shop Editor Prime Day Picks 2025.jpgE! News Illustration / Photos Courtesy of Camila Quimper, Color Wow, Laniege

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Prime Day 2025 is officially live, and yes, I’ve already scrolled through thousands of listings so you don’t have to. As a shopping editor, I practically live on Amazon, so when the deals drop, I know exactly what’s worth your money.

This year, Prime Day is stretching across four full days, which means even more chances to score big on viral beauty faves, stylish fashion picks, and home essentials you’ll actually use. I’m talking skin tints that make your face look filtered IRL and Color Wow sprays that have even celebs asking about my routine (hi, Rita Ora).

Whether you’re updating your skincare lineup, revamping your closet, or finally grabbing that TikTok-famous home gadget, I’ve found the top finds that bring the savings and the hype. Did I mention these are the lowest prices I’ve seen all year? Yes, really.

Trust me, these are the Prime Day 2025 deals your cart will thank you for.

The Best Amazon Prime Day Deals

  • My Current ObsessionDr. Dennis Gross Alpha Beta Universal Daily Peel, $73.60 (originally $92)
  • Sell-Out RiskEltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer, $33.60 (originally $42)
  • The Lowest PriceGrace & Stella Firming Eye Masks, $8.46 (originally $9.95)
  • Rare Deal AlertCOLOR WOW Dream Coat Supernatural Spray, $19.60 (originally $28)
  • Trending on TikTokAecooly Slim Portable Fan, $8.49 (originally $17.99)

EltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer

With SPF 40, this EltaMD tinted moisturizer is all I use during the summer while I’m out interviewing celebs and testing products. It’s lightweight and blends in perfectly with my olive skin tone.

$33.60 $42Amazon

COLOR WOW Dream Coat Supernatural Spray

A spritz of the Color Wow Dream Coat spray is all I needed to keep my curls tamed in the humid Texas summer. Even Rita Ora threw a compliment or two my way during our interview (yes, really).

$19.60$28Amazon

Celeb Fans: Kyle Richards, Tayshia Adams, Paige DeSorbo, Lala Kent

Elizabeth Arden Advanced Ceramide Face Serum Capsules

These anti-aging ceramide capsules act as a serum and give you the glow you’re looking for. Plus, they’re never on sale, so I’m definitely stocking up on these.

$39.20$56Amazon

Dr. Dennis Gross Alpha Beta Universal Daily Peel

If there’s one product I’ve tested lately that completely changed my skin, it’s the Dr. Dennis Gross Alpha Beta Universal Daily Peel. My texture went from rough and uneven to buttery-smooth in just a few uses. Just a heads-up: Since it’s a peel, ease into it slowly and let your skin adjust before using it daily.

$73.60$92Amazon

Laneige Lip Glowy Balm

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I’m on the go because it’s a much cleaner application. I always have this in my bag.

$13.30$19Amazon

Celebrity FansKyle RichardsGia GiudiceMadison LeCroyPaige DeSorboRachel Recchia, and Harry Jowsey.

Grace & Stella Firming Eye Masks

Lala Kent is a fan. She shared that after using these under eye masks, she “looks like I just had a fresh, little lift.”

$8.46$9.95Amazon

Medicube Salmon DNA PDRN pink collagen jelly gel mask

This is the skincare brand everyone is talking about. Celebs swear you wake up with glass skin if you wear this mask before bed.

$14.32$20.90Amazon

Vital Proteins Collagen Peptides Powder

“My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie,” Jennifer Aniston told E! News. “So easy to use.”

$35.70$51Amazon

COSRX Snail Mucin 96% Power Repairing Essence

Madison LeCroy shared, “I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me.”

$12.99$25Amazon

ELEMIS Pro-Collagen Cleansing Balm Makeup Remover

“This stuff is really great. It’s just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face,” JoJo Fletcher raved.

$12.60$18Amazon

Shark FlexStyle Air Styling & Drying System

If you’re ready to treat yourself to a premium haircare set, look no further than the E! approved Shark FlexStyle air styling & drying system. You can switch up the attachments and unleash the power to curl, volumize, smooth, and dry with ease. Trust us when we say it’s 100% worth the splurge.

$249.99$329.99Amazon

Bose QuietComfort Bluetooth Headphones

For those craving peace and quiet, these noise-canceling headphones are a game-changer—I swear by them when I need to tune out distractions. Plus, they have exceptional sound quality and come in an elegant Twilight Blue that anyone will love.

$199$349Amazon
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Early Prime Day 2025: Save Up to 67% on Amazon Devices – Fire Sticks $25, Echo Buds $45, & More

Grace & Stella Under Eye Brightener Balm Stick

This restoring under-eye stick is made with 3% caffeine to tackle under-eye dark circles and 0.25% retinol to minimize visible fine lines.

$7.93$11.95Amazon

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation

Create a flawless, radiant finish with this illuminating foundation that builds coverage and blends smoothly for a natural glow.

$18$37Amazon

Anrabess Ribbed Tank Top

Add this ribbed racerback tank to your rotation for an easy, flattering fit that comes in tons of versatile colors.

$9.49$14.99Amazon

ANRABESS Gingham Boxer Shorts

With gingham back this season, we’re currently eyeing this pair of trendy boxer shorts for a comfy summer fit.

$8.49$14.99Amazon

Aecooly Slim Portable Fan

Trust us, you won’t regret ordering this slim portable fan this summer. It’s compact enough to fit in any purse and will keep you cool during those warm weather days.

$8.49$17.99Amazon

Apple Beats Studio Pro x Kim Kardashian Headphones

Elevate your listening experience with these over-ear headphones, offering premium sound quality, active noise cancellation, and a chic, neutral-toned design inspired by Kim Kardashian’s signature palette.

$169.95$349.99Amazon

VJIANGER 4K Digital Camera

If you’ve been thinking about taking cute Y2K pics with your friends on a night out, now’s your chance to snag this digital camera on sale.

$56.99$79.99Amazon

Yankee Candles

Fill your space with long-lasting fragrance from this classic candle, available in a wide range of signature Yankee scents.

$14.99$24.99Amazon

Astercook Knife Set

It’s time to swap out those dull knives for a brand new *aesthetically-pleasing* set that’s 60% off right now (yes, really).

$17.98$49.99Amazon

Furbo 360° Dog Camera

Keep an eye on your pup from anywhere with this rotating dog camera that lets you toss treats, talk, and track every move in full HD.

$44$99Amazon

Check out our Amazon Storefront for the latest and greatest deals and fashion finds!

How long do Prime Day Deals last?

Prime Day typically lasts two days, but this year we’re in luck. They’ve extended the sale to four days, so you can now shop deals from July 8 to July 11.

How good are Amazon’s Prime Day deals?

Deals vary, however, you’ll be able to enjoy up to 70% off across categories, from beauty to home, on fan-favorite brands and top-rated products.

When can I start shopping for 2025 Amazon Prime Day Deals?

Amazon Prime Day officially kicks off July 8, you can start shopping for deals right now! Find all of the best Prime Day deals here.

Do I have to be a Prime Member to shop Prime Day deals?

Technically, yes. However, you’ll only have access to a very limited number of deals. To enjoy all of Prime Day’s offerings, become a Prime Member. You can sign up for a free 30-day trial and get access to all the deals, fast shipping, and other Prime perks during the event.

Getty Images/ Nikola Paunov

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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