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Amazon Prime Day 2024 is a shopper’s paradise, and as an E! Shopping Editor, I know firsthand how overwhelming the choices can be. With countless Prime Day deals flooding the platform, it’s essential to have a strategy in place to ensure you’re snagging the best of the best.
For weeks, I’ve meticulously curated my shopping list, combing through countless categories to bring you the ultimate selections. From must-have beauty products to trendy clothing and essential home gadgets, my Amazon cart is packed with items that reflect both quality and value.
I’m excited to share my top 39 picks that you won’t want to miss out on this Prime Day. Each item on this list has been carefully chosen not just for its discounted price, but also for its relevance and utility in everyday life. Ready, set, shop.
For more great finds, check out the E! Insider Shop Amazon Storefront.
The Best Amazon Prime Day Beauty Deals
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use
This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.
Shoppers gave this product 34,900+ 5-star Amazon reviews.
Picks Peter Thomas Roth Hello, Mask Obsession! 4-Piece Mask Kit
I buy this mask set twice a year because it has a $167 value with all my skincare essentials. This 69% is too good to miss.
Here’s what you get:
- Water Drench Hyaluronic Cloud Mask Hydrating Gel nourishes dry and dehydrated skin.
- 24K Gold Mask Pure Luxury Lift & Firm lifts and firms the skin and gives an opulent glow.
- Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer exfoliates, peels and polishes skin.
- Therapeutic Sulfur Mask Acne Treatment Mask dries, clears up and helps prevent acne.
Color Wow Dream Coat Supernatural Spray
Transform your hair with this revolutionary treatment that fights frizz and delivers a sleek, glossy finish— even during the most humid days.
My pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, Tinx, and Vanderpump Rules star Lala Kent.
Shoppers Agree: This top-selling hair product has 54,800+ 5-star Amazon reviews.
Laneige Lip Sleeping Mask
Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.
This cult favorite product has 31,000+ 5-star Amazon reviews, and lots of celebrity fans including Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas.
Laneige Lip Glowy Balm
I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I’m on the go because it’s a much cleaner application. I always have this in my bag.
Shoppers Agree: My lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from.
This is a celeb pick, which has also been has also been shared by Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.
Crest 3D Whitestrips, Professional Effects 44 Strips
These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days.
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