Jordon Hudson is leading Bill Belichick‘s cheering section.
The 24-year-old girlfriend of the NFL-turned-collegiate football coach showed off her support for the 73-year-old as he made his head coaching debut for the University of North Carolina Tar Heels Sept. 1. before ultimately losing to the Texas Christian University Horned Frogs.
Jordon sported a Carolina blue lanyard and purse to go with her white tank top, sunglasses and bold red lip. Next to her was Randy Moss, who played four seasons for Belichick on the New England Patriots.
And while Jordon and Bill have faced controversy since going public with their romance in 2024—including when she shut down a question about their romance’s origins in a now-viral CBS Mornings moment in April—the couple seems to be taking it in stride.
In fact, Jordon seemed to play into the comments surrounding their relationship by filing a trademark just last week referring to the reputation she’s acquired—“gold digger.”
TCE Rights Management—a company managed by Jordon—filed the trademark application on Aug. 25, according to documents viewed by E! News, noting that the phrase would be used on jewelry or key chains.
And this isn’t the first time Jordan has filed a trademark for a cheeky phrase regarding her relationship with the former Patriots General Manager. Four months ago, the company filed to trademark “Chapel Bill (Bill’s Version),” “Do Your Job (Bill’s Version)” and “All-Belichick Team,” among others.
For Bill, who first met Jordon on a flight in 2021, he’s learned over the years that the opinions of others can’t be taken too seriously.
“I’ve never been too worried about what everybody else thinks,” he told CBS Sunday Morning in April. “Just try to do what I feel like is best for me and what’s right.”
For a look back at more of the couple’s controversial moments, read on.
Bill Belichick and Jordon Hudson Were Trolled at NFL Honors Over 48-Year Age Gap
During his opening monologue at the 2025 NFL Honors in February 2025, Snoop Dogg did not hold back in telling jokes at the Bill and Jordon’s expense—though they both seemed to take it in stride.
“I’ve been a football fan for a long, long time,” Snoop began. “I mean, I remember back when the Cowboys was good. I remember back when the Chiefs was bad. And I remember, what was it—Bill Belichick’s girlfriend wasn’t even born yet?”
Jordon Hudson Revealed The Truth About How She and Bill Belichick Met
In celebrating of their “meetiversary” in February 2025, the cosmetology school graduate revealed she first crossed paths with the former New England Patriots head coach four years prior when he signed her copy of Deductive Logic, a textbook written by Harvard University professor Warren Goldfarb.
“Cheers,” she wrote on Instagram alongside a video of the signed book, “to the fact that you still let me give you lengthy philosophical lectures four years later.”
And on the inner cover of the textbook, Belichick had written, “Thanks for giving me a course on logic! Safe travels!”
Jordon Hudson and Bill Belichick Sparked Engagement Rumors Over Super Bowl 2025 Weekend
During 2025 Super Bowl weekend, Jordon stepped out at Fanatics founder Michael Rubin’s party in New Orleans alongside her boyfriend—but all eyes were on the diamond on her left ring finger.
And after fans noticed she sported the same ring the week before, while attending the 2025 NFL Honors, rumors that the two may be engaged ran rampant.
Jordon Hudson Referenced Megan Fox & Machine Gun Kelly in Bill Belichick’s Birthday Tribute
In her social media post celebrating the football legend’s 73rd birthday, Jordon made a subtle reference to the Jennifer’s Body actress and “Home” singer’s relationship—despite the pair having split up just a few months prior.
“Wishing the happiest of birthdays to my twin flame,” Jordon wrote on Instagram, referencing the nickname Megan used in 2020 to reference then-partner MGK.
Jordon Hudson Shut Down Relationship Question During Interview
After the former General Manager of the New England Patriots addressed his relationship with his girlfriend in an interview, the sit-down quickly went awry when the former Bridgewater State University cheerleader interjected.
“I’ve never been too worried about what everybody else thinks,” Bill told CBS Sunday Morning in an April 2025 interview. “Just try to do what I feel like is best for me and what’s right.”
But before he could answer any more questions, Jordon changed the subject with a firm, “Not talking about this.”
Bill Belichick’s Daughter-in-Law Slammed Jordon Hudson Over Awkward Interview Moment
Days after the former cheerleader interrupted Bill’s interview to shut down questions about their relationship, the former coach’s daughter-in-law Jen Belichick expressed her disapproval—though comedian Nikki Glaser had defended her actions.
“She was jumping into that conversation during the interview,” Nikki said in a May 2025 episode of Dudes on Dudes with Gronk and Jules podcast, “just like any PR person would jump in when there’s an unnecessary question.”
But Jen argued that, unlike Jordon, “publicists act in a professional manner and don’t ‘storm’ off set delaying an interview.”
Jordon Hudson Was Rumored to Be Banned From UNC Football Facilities
In May 2025, ESPN’s Pablo Torre revealed on his podcast, Pablo Torre Finds Out, that Bill Belichick’s girlfriend had been banned from the University of North Carolina’s football building and football field.
But later that same day, Pablo’s claims were debunked.
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” Carolina Athletics wrote in a statement to E! News. “Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”
