Justin Bieber and Hailey Bieber‘s baby boy already has swag.
Case in piont: Jack Bieber was front and center in his dad’s new music video for “Yukon,” the second single off Justin’s long-awaited seventh studio album Swag.
Directed by Cole Bennett, boyfriend of Hailey’s BFF Camila Morrone, the black-and-white visuals—released on Aug. 5—featured the 11-month-old on a family cruise with his parents. In one scene, Jack and his mom took a dip in the water during a visit to the beach, while the family of three snuggled on the deck of a boat in another frame.
A third shot showed Justin, 31, sweetly kissing his son’s toes as the two basked in the sun together.
But the “Daisies” singer had plenty of love to go around. Elsewhere in the video, he and Hailey, 28, were seen embracing after taking a swim.
And for Hailey, Swag is a testament to how she and Justin have endured breakup rumors over the years. When the album was released in July, she re-shared the cover art—which included photos of the couple with Jack—on her Instagram Stories, writing in a fiery message to trolls, “Is it finally clocking to you f–king losers?”
That’s why Hailey is more focused on her family than internet chatter these days. As the Rhode Skin founder told Vogue in May, it was especially “crazy” dealing with bogus divorce rumors after giving birth to Jack.
“Being postpartum is the most sensitive time I’ve ever gone through in my life, and learning a new version of myself is very difficult,” the model shared. “And to be doing that all the while going on the internet every day and people being like, ‘They’re getting divorced’ and ‘they’re this’ and ‘they’re not happy.’”
“And that’s the thing: I have a real life,” Hailey added. “My real life is that I get to wake up to my beautiful family and my son and my friends and I have people that know me and love me and I love them.”
To see more photos of baby Jack, keep reading…
11 Month Mark
Hailey Bieber got emotional over her and Justin Bieber‘s first child Jack Blues Bieber nearing his first birthday. She wrote on her Instagram Story in July 2025, “Excuse me while I cry a lot today thinking about my baby turning 1 next month.”
Beach Babes
Justin shared a look at his summer vacation with Jack in July 2025.
BFFs
The “Baby” singer celebrated Father’s Day 2025 with an adorable accessory for his son.
Mommy and Me
The Rhode founder marked Mother’s Day 2025 with a photo of her sharing a cuddle with her baby boy.
Shine Bright
“Love being your mommy Jack Blues,” Hailey wrote on Mother’s Day 2025.
The High Life
“Gonna be a good summer,” Justin captioned this father-son shot in May 2025.
Family Photo
The trio bundled up in “November aka the best month of the year,” as Hailey wrote on Instagram.
Civic Duty
Hailey marked Election Day and Halloween 2024 with a glimpse at Jack’s festive onesie.
