Kanye West continued his streak of controversy with a brand new Super Bowl commercial.
The “Gold Digger” rapper appeared in a 30-second spot for his clothing and shoe brand Yeezy that aired during the big game Feb. 9. While it didn’t air nationally, the commercial was at least seen in one major market, Los Angeles, per Variety.
In the ad, Kanye lays back in what appears to be a dentist’s chair wearing glasses, a hoodie and a blue blanket pulled up to his chin.
“So what’s up, guys, I spent, like, all the money for the commercial on these new teeth,” he explains in the clip while flashing his grills. “So once again, I had to shoot it on the iPhone. Um… um… um… go to yeezy.com.”
The commercial then cut to a white screen with black text that says “GO TO YEEZY.COM” in big text, underneath which it says, “PAID FOR BY YEEZY LLC.”
At the time the commercial aired, the website for Kanye’s brand populated just one product: A white t-shirt with a black swastika on it.
His endorsement of the symbol came just a few days after the 47-year-old posted a few antisemitic comments on X (formerly Twitter) Feb. 7.
The rapper—who lost several high-profile partnerships following an antisemitic rant back in 2022—also said that he’s “NEVER APOLOGIZING” for his comments.
However, Kanye tweeted a screenshot of his clothing on Feb. 8, prior to his commercial per NBC News, writing, “I WOULD NEVER SELL A SWASTIKA TEE SHIRT BECAUSE PEOPLE COULD PHYSICALLY HARMED WHILE WEARING IT I LOVE MY FANS AND SUPPORTERS.”
NBC News has reached out to Kanye’s reps for comment and has not heard back.
During the same tirade, Kanye—who has since deleted his account on the social media platform—proclaimed that he had “DOMINION” over his wife Bianca Censori while discussing their controversial appearance at the 2025 Grammys the week prior.
“I HAVE DOMINION OVER MY WIFE,” he wrote. “THIS AINT NO WOKE AS FEMINIST S–T. SHES WITH A BILLIONAIRE. WHY WOULD SHE LISTEN TO ANY OF YOU DUMB ASS BROKE B–CHES.”
“PEOPLE SAY THE RED CARPET LOOK WAS HER DECISION,” Kanye added of his wife’s nearly-nude red carpet look at the awards show. “YES I DONT MAKE HER DO NOTHING SHE DOESNT WANT TO BUT SHE DEFINITELY WOULDNT HAVE BEEN ABLE TO DO IT WITHOUT MY APPROVAL YOU STUPID ASS WOKE PAWNS.”
The “Heartless” rapper continued by saying, “I HAVE NO RESPECT OR EMPATHY FOR ANY ONE LIVING CAUSE NO ONE LIVING CAN F–K WITH ME. BUT I DO LOVE SOME PEOPLE AND I GIVE THEM FAVOR.”
Kanye had previously responded to the backlash that Bianca’s skin-baring look had received with nothing but praise.
“My wife’s first red carpet opened a whole new world,” Kanye wrote on X Feb. 6. “I keep staring at this photo like I was staring in admiration that night Thinking wow I am so lucky to have a wife that is so smart talented brave and hot.”
Keep reading for more commercials you may have missed…
(NBC News and E! are part of the NBCUniversal family.)
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Universal
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Thunderbolts Trailer, Starring Florence Pugh
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How To Train Your Dragon Trailer, Starring Mason Thames
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Mission Impossible: The Final Reckoning Trailer, Starring Tom Cruise
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NerdWallet, Starring Kieran Culkin
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Mountain Dew, Starring Seal and Becky G
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Bug Light, Starring Post Malone, Shane Gillis & Peyton Manning
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Intuit Turbo Tax, Starring Issa Rae
It’s tax season, unfortunately, but the Insecure star shares a way to make it less stressful. Watch the ad here.
Hellman’s, Starring When Harry Met Sally‘s Billy Crystal & Meg Ryan
You’ll really want to have what she’s having after seeing this sweet reunion. Watch here.
HexClad, Starring Gordon Ramsay & Pete Davidson
Pete Davidson reveals a secret about really famous people to Gordon Ramsay in their ad for the heavy duty cooking pan. See full ad here.
FanDuel, Starring Eli Manning & Peyton Manning
A rivalry between brothers never really ends, according to the NFL alums. See the Manning brothers rock their childhood looks in the sports betting app’s ad here.
Totino’s, Starring Tim Robinson & Sam Richardson
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Frank’s RedHot, Starring Paris Hilton
A spicy commercial just in time for the big game? That’s hot! Watch the ad here.
Angel Soft, Starring Julian Edelman & Charissa Thompson
When you have to go, you have to go. And while the former New England Patriots player proves it won’t take much time away from the big game in a teaser commercial, Angel Soft went on to air the most considerate ad of the evening. See here.
