Meghan Markle’s social media era is growing.
Ever since the Duchess of Sussex returned to Instagram in January, she’s shared rare glimpses of her personal life on her account, including her first major follow.
Meghan—who shares kids Archie Harrison, 5, and Lilibet “Lili” Diana , 3, with husband Prince Harry—recently followed As Ever (aseverofficial), a rebrand of her former lifestyle company America Riviera Orchard.
She quietly created the page on Feb. 18, posting a touching photo of her pouring honey on a croissant as her late dog Guy rested against her leg. She also teased the brand’s upcoming launch in the photo’s caption, writing, “You’re warmly invited: As ever, coming Spring 2025.”
While As Ever’s announcement is sudden, Meghan’s been hinting at the line’s new name for some time now: She’s ended the caption on nearly every post on her personal Instagram with, “as ever, Meghan.” The 43-year-old also gushed about the business venture in a Feb. 18 video on her own account, explaining why she changed the name.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara,” she said of the former business name, which she launched last April with their first product of strawberry jam. “But it limited me to things that were just manufactured and grown in this area.”
She added that she secured As Ever in 2022, but she waited until after she partnered with Netflix on her upcoming series, With Love, Meghan, to make the rebrand official.
Meghan offered more insight into the moniker in the video’s caption. “This new chapter is an extension of what has always been my love language,” she wrote. “Beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
True to Meghan’s love for connection, As Ever’s introduction wouldn’t be complete without support from her family. In fact, her and Prince Harry’s daughter Lilibet made a sweet cameo on the company’s website photo, which sees the two walking across a field.
Keep reading to see Meghan’s most precious moments with her family….
All Bundled Up
Hitting the Slopes
Ice to See You
Snow Day
Look of Love
Keeping Warm
Hand-in-Hand
