Megyn Kelly thinks she and those outraged over the Bud Light team-up with a trans woman scored a W … ’cause there’ve been some big changes spurred by the parent company.
The veteran news anchor responded to some news that surfaced Friday — namely, the fact that there’s been a major reported shake-up within Bud Light leadership over the past couple weeks … including the alleged apparent demotion of a key marketing exec.
Breaking in Beer Business Daily:@budlight Management Changes: Todd Allen Appointed VP Bud Light
Former Bud Light marketing VP Alissa Heinerscheid, who was at that post for not quite a year, is off the brand.
We understand she has decided to take a leave of absence.
“Today,…
— Jennifer Sey (@JenniferSey) April 22, 2023
@JenniferSey
Word is, Alissa Heinerscheid — who, up until recently, was the marketing VP in charge of Anheuser-Busch’s Bud Light brand — has been replaced by Todd Allen … Budweiser’s global marketing VP. In other words, he’s going to handle both brands, it seems, for now.
The other news coming out of this … Heinerscheid is apparently taking a leave of absence. That’s a big deal, seeing how she’s been in charge of Bud Light since last June. She was on record as wanting to freshen up the brand and make it modern … and more inclusive.
Now, in light of all this … her decisions seem to have backfired. It’s unclear if she’s coming back to Anheuser-Busch — or if this is it for her. Either way, her job’s been replaced.
A statement from Anheuser-Busch reads in part … “[W]e have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.”
