Michael StewartPaige Lorenze is the founder of the lifestyle and fashion brand of your favorite Instagram cool girl’s favorite brand: Dairy Boy.
Dairy Boy churns out Americana-inspired clothing and home essentials. Last month, the brand held a VIP immersive experience debuting Dairy Boy’s AW25 ‘Evergreen’ collection, and the collection launches for everyone today.
It includes a highly anticipated quarter-zip fleece you’ll want to wear all fall and into winter, a very of-the-moment rugby shirt you’ll wear again and again, barn jackets in rich, earthy colors, trail mini shorts in highlighter pink, Vermont green, and brown bear, plus must-see cargo pants, fall-perfect overalls, everyday thermals, and more.
“Fall is always a special season for Dairy Boy, and you can definitely expect more of that to come,” Paige told E!.
“We’re actually launching our first cashmere collection this fall, which I am so excited about. We’re leaning into classic layering pieces—things that feel timeless but still playful with color and detail. I’ve always been inspired by the New England fall, and this drop really reflects that nostalgia in an updated, elevated way,” the Connecticut-born designer shared.
The American Rugby
Choose from three colors. Runs up to size XXL.
While everything in the line is worth adding to your fall wardrobe, the fashion founder told us that her must-have piece is the product everyone is going nuts for on the brand’s Instagram.
“Our new fleece is a must-have—it’s the coziest piece, and I am so proud of it and all the details,” she said. “It’s perfect for layering, whether I’m traveling for tennis, at home in Connecticut, or on the go in New York. I love when something feels just as good as it looks, and this fleece has been that staple for me.”
Dairy Boy The Green Mountain Fleece
The Green Mountain Fleece comes in five colors and offers an oversized fit. Runs from XS/S to XL/XXL.
Paige shared that she rocked Dairy Boy at the US Open to cheer on her fiancé, professional tennis player Tommy Paul.
“The US Open is such a fun moment for me to style Dairy Boy in a slightly dressier way. I’ll be mixing some of our core pieces with more polished looks,” she shared. “I have a couple of our sweaters I’m excited to style courtside—they’re effortless but chic, and I love representing my brand while supporting Tommy.”
We asked Paige if Tommy has any favorites from the line.
“He definitely steals everything. He loves our hats, especially the new styles,” she said. “I think he is going to living in our brown fleece this fall in Europe.”
The Whitman Jacket
You need Dairy Boy’s take on this fall jacket silhouette. It’s timeless! Runs up to size XXL.
Dairy Boy has some of the softest, coziest bedding, so it only makes sense that the brand’s Garden Bed set pajamas have that luxuriously cozy feel too.
“The Garden Bed sets are really close to my heart,” Paige told us.
“I grew up spending so much time in the garden with my family, so I wanted to bring that memory into something playful and cozy that people reached for every day—something that would also brighten their day! The little veggie monograms were my way of adding a nostalgic, personal touch. My favorite is probably the tomato; it reminds me of summer in Connecticut and feels so timeless.”
Garden Bed Sleep Set
This super-soft PJ set is crafted with Dairy Boy’s classic butter fabric. Each set features cross stitch embroidered vegetables and fruits on the chest pocket, as a sweet nod to homegrown charm. Choose from six colors. Runs up to size XXL.
Dairy Boy is also big on accessories. Paige shared that her favorite pick is Dairy Boy’s head scarves. “They instantly make an outfit feel more thoughtful and feminine,” she said.
“In the summer, I wear them with dresses or even at the beach, but for fall, I love pairing them with a trench or layered knits. It feels very old-school Americana and adds that little bit of charm to any look.”
You can get the look for yourself below.
Garden Bed Head Scarf
Boho head scarves are one of the hottest accesory trends of 2025.
