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Believe it or not, we’re already on Day 2 of Prime Day, and beauty items are selling out fast, including celeb-favorite products.
If you want hair care, skincare, and makeup loved not only by stars but also by thousands of five-star Amazon reviewers, now’s the time to act.
With more Prime Day deals still rolling, these items won’t last long. Shop must-have Medicube skincare, Color Wow hair products for your shiniest locks, makeup-removing balms, soothing under-eye patches, cult-favorite lip products, and more.
We can’t guarantee these favorites will be here tomorrow—or even in the next hour!
Don’t miss your chance to snag the hottest beauty products before they sell out. Scroll down and shop these in-demand picks while you still can.
These Prime Day beauty bestsellers might sell out soon:
- Grace & Stella Firming Eye Masks: 48% off
- RMS Beauty Go Nude Lip Pencil: 25% off
- ELEMIS Pro-Collagen Cleansing Balm Makeup Remover: 30% off
- COLOR WOW Extra Strength Dream Coat: 30% off
Grace & Stella Firming Eye Masks
You’d better hurry if you want to snag a pack of these Grace & Stella firming eye masks.
Lala Kent is a fan. She shared that after using them, she “looks like I just had a fresh, little lift.”
RMS Beauty Go Nude Lip Pencil
“I literally am so devoted. It’s my favorite lip liner. I seriously have one in every purse I have. I truly cannot recommend the lipliner enough to you,” Tinx shared in an E! interview.
Not feeling this shade? All RMS Beauty lip pencil colors are 25% off right now while supplies last.
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
This luxurious Elemis cleansing balm is 30% off for Amazon Prime Day.
The on-sale skincare essential is designed to dissolve long-wear makeup and daily buildup. It gently cleanses and hydrates without residue, tightness, or irritation.
Laneige Lip Glowy Balm
This highly-rated lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from. Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey are all fans.
Richards raved, “We’re obsessed with Laneige. All of my girls have this product in different colors.”
Recchia said that Genevieve Parisi introduced her to “so many” products that she loves. She shared, “I currently own three tubes of Laneige Lip Glowy Balm in ‘Berry’ because of her.”
Medicube Collagen Overnight Wrapping Peel Off Facial Mask
The collagen overnight wrapping peel-off facial mask is an E! bestseller.
It features ceramide NP for skin barrier and hydration, collagen extract for elasticity and youthful complexion, and Adenosine (an anti-aging ingredient) for reducing fine lines.
Paige DeSorbo told E!, “I’ve definitely succumbed to all the TikTok videos of the girls wearing the overnight Medicube masks. I have been doing them three times a week. I love them.”
COLOR WOW Extra Strength Dream Coat
Color Wow is on sale and going fast at the retailer during Amazon Prime Day.
Fight frizz and create glossy, bouncy, frizz-free curls with this must-have hair treatment.
Medicube Zero Pore Pads 2.0
These Richards-loved pore pads are perfect for those concerned with enlarged pores, seeking smoother skin, battling greasy skin from excess sebum, or anyone dealing with stubborn blackheads and whiteheads.
Grab these pads for 52% off right now!
Stylia V-Line Lifting Collagen Face Mask
Ready to look snatched? This must-have collagen mask features hyaluronic acid, aloe vera, and cica. It’s perfect for firming, smoothing, and giving your face a lifted, youthful vibe as part of your skincare routine.
Farmacy Green Clean Makeup Removing Cleansing Balm
Ariana Madix told E!, “Cannot recommend this product enough. Watching the makeup melt off your face is oh-so-satisfying!”
Everything You Need to Know About Amazon Prime Day 2025
Your favorite summer sale is back! It’s time for Amazon Prime Day 2025.
When Is Prime Day 2025
Amazon Prime Day 2025 is officially set for July 8 to 11, and yep—this year’s mega sale is running four whole days.
If you’re eyeing markdowns on beauty, tech, fashion, and home finds, the early deals are already heating up—and you don’t have to wait until July to start saving.
Amazon has quietly launched a wave of early discounts across top-rated brands, so now’s the time to get your wishlist ready. Expect massive Lightning Deals, restocks on viral favorites, and serious steals on everyday essentials.
Do I Have to be a Prime Member to Shop Amazon Prime Day?
Yes, Amazon Prime Day deals are exclusively for Prime members. If you’re not already a member, you can sign up for a 30-day free trial to get access to all the savings, fast shipping, and other Prime perks during the event.
How Much Is Amazon Prime?
Amazon Prime costs $14.99 per month or $139 per year. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. New members can start with a 30-day free trial.
How Much Is Amazon Shipping?
Shipping fees vary based on the items and delivery method, but Prime members enjoy free and fast shipping on most purchases. It’s one of the biggest benefits of joining ahead of Prime Day.
Is There a Student Discount for Amazon Prime?
Students can get Amazon Prime for just $7.49 per month or $69 per year. Plus, eligible new members get a free 6-month trial—perfect for shopping Prime Day without paying full price.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time
