Charles Sykes/BravoWe interviewed Bozoma Saint John because we think you’ll like her picks. Bozoma is a paid spokesperson for Violife. Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.
Bozoma Saint John is all about living life on her own terms. Whether she’s making waves in the boardroom, sharing her unfiltered takes on The Real Housewives of Beverly Hills, or prioritizing wellness in ways that actually work for her, she’s not one to hold back.
That mindset applies to everything—from self-care to career moves to the small, everyday choices that add up. One of those choices? Cutting dairy, a shift she’s made without giving up the foods she loves, thanks to her partnership with Violife.
In our conversation, Bozoma opens up about the simple swaps that make her feel her best, the rituals that keep her grounded, and the advice she swears by for embracing your “baddest self.”
She also shares her favorite affordable finds, top beauty must-haves, and the most Aquarius thing she owns, giving a glimpse into her unapologetic approach to confidence and living life without compromise.
E!: In honor of your Badass Workshop, what’s the best piece of advice you have for women who want to embrace their “baddest, most unapologetic self”?
BSJ: The best advice I can give to people who want to embrace their baddest selves is to live life urgently. The thought that we have all the time in the world should actually frighten us instead of motivate us because you want to be able to take advantage of everything that is at your disposal today without compromising or being afraid— that’s the way to get to success.
The Urgent Life: My Story of Love, Loss, and Survival by Bozoma Saint John
“I am living for myself and therefore all of my decisions are based on whether or not I am going to feel good in that decision, nothing else matters.”
E!: RHOBH viewers have seen you ask visitors to remove their shoes and provide slippers when they come to your home. How does this ritual tie into your approach to wellness or creating a mindful, calming environment?
BSJ: For me, creating a home that feels good—physically and emotionally—is so important. Asking guests to remove their shoes and slip into something comfortable is just one way I set the tone for a mindful, welcoming space. It is also one of the ways that I maintain cleanliness in the home. That same mindset applies to what I put in my body.
Evshine Fuzzy Slippers
“Fuzzy slippers always.”
Customer Ratings: 8,300+ 5-star Amazon reviews
Color Options: 16
E!: What advice would you give to someone who struggles to make time for self-care, especially with a busy schedule?
BSJ: Listen, I know all about busy schedules! But here’s what I’ve learned: you have to be intentional about self-care because nobody else is going to create that time for you.
I am very intentional about being consistent with my workout routine and consistently finding ways to improve my health. For me, self-care starts with small, sustainable changes. When I decided to cut dairy from my diet, I didn’t go cold turkey! I found alternatives from Violife. That’s probably part of my ethos as a person—finding ways to make positive changes sustainable for the long term.
Violife Supreme Sweet Cream Vanilla Coffee Creamer, Dairy-Free
“I love Violife’s Supreme Sweet Cream Coffee Creamers (especially in Tempting Vanilla) —they’re so smooth and creamy and blend perfectly into my morning tea.”
More from Boz: “I’ve reached a point where I’m no longer willing to compromise how I feel, and cutting dairy was the next step in prioritizing my wellness. Quitting dairy doesn’t mean giving up the foods I love—that’s why I partnered with Violife. Their products are so rich and creamy that I don’t feel like I’m missing out.”
E!: Is there a beauty product that you’ve learned about from your daughter, Lael, that you’ve incorporated into your routine? What makes this product stand out and worth adding to your regimen?
BSJ: Lael is the reason I know about and use micellar water in my beauty routine!
Garnier SkinActive Micellar Cleansing Water
Remove makeup, cleanse, and hydrate in one easy step, leaving your skin refreshed and nourished.
More Celebrity Fans: Gia Giudice, Paige DeSorbo, Hayley Kiyoko, Becca Tilley, Emma Slater
Customer Ratings: 56,500+ 5-star Amazon reviews and 14,300+ 5-star Ulta reviews
E!: What’s one item that’s always in your bag that might surprise people, and why do you keep it with you?
BSJ: You would actually be surprised to know that I am a minimalist. If you open my bag you will only find the essentials: wallet, lipstick, car keys, and house keys.
Crest 3D White Advanced Teeth Whitening Toothpaste
“My favorite product for a white smile is Crest 3D White Radiant Mint toothpaste.”
Customer Ratings: 1,100+ 5-star Amazon reviews
Kiss the New Natural False Eyelashes Full Strip Lash Multipack, Pearl Earring
“Strip lashes are definitely my favorite beauty product because they enhance your face whether or not you have other makeup on.”
E!: What’s the most Aquarius thing you own, and why does it perfectly fit your personality?
BSJ: The most Aquarius thing I own is my Aquarius purse from Starletta Astroga.
Starletta Zodiac Bag- Aquarius
“It is perfect because it tells people exactly what to expect without me saying a word.”
E!: What are some of your other Violife favorites?
BSJ: Violife’s Just Like Cream Cheese Block is also a game-changer.
Violife Just Like Cream Cheese Block
“It has the perfect creamy texture and delicious taste, making it easy to enjoy my favorite foods without dairy.”
More from Boz: “I’ve been really intentional about making choices that support my well-being, which is why I decided to quit dairy. I didn’t want to feel like I was missing out, so I found Violife’s dairy-free cream cheese and coffee creamer, which give me that same indulgent taste without compromise. Whether it’s what I eat, what I wear, or how I design my space, I believe wellness is about making choices that feel good and bring joy.”
E!: Eve by Boz was created to celebrate strong, badass women who defy expectations. What did you see missing in the market for Black women and women of color when it comes to hair care and beauty?
BSJ: 80% of the consumer market for hair is Black women and women of color, yet we are not in the middle of innovation and manufacturing, and not considered as an important part of the consumer base, that’s what was missing.
Eve by Boz Genesis Hair Perfume Oil
“Eve by Boz Hair Perfume Oil in Genesis is my absolute favorite fragrance product. Spritz a bit of this into your hair and you’ll smell amazing throughout the day. I do not leave home without it.”
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