The “Taylor Swift effect” is real … just ask NFL commissioner Roger Goodell, who straight-up credited the pop superstar’s relationship with Travis Kelce for bringing a ton of new eyes to the whole league.
Commish gushed about Traylor during his annual Super Bowl press conference in Vegas on Monday … saying there’s no denying the positive impact the coupling had on this past season.
NFL Network
While Goodell initially chalked it up to the good competition on the field — noting 70% of games this season have been within one score in the fourth quarter — he did admit Taylor’s presence has been massive for the organization.
“Having the Taylor Swift effect is also a positive,” Goodell said minutes ago. “Listen, both Travis and Taylor are wonderful young people. They seem very happy.”
Getty
“She knows great entertainment, and I think that’s why I think she loves NFL football.”
Commish added it’s “great” to have Swift — and her diehard Swifties — on board … as it creates a buzz and inspires young women to tune in to games.
Getty/Twitter/TMZ/Instagram
As for whether the relationship was scripted, Goodell joked there’s no way the league could come up with something THIS good.
TMZ.com
“I don’t think I’m that good of a scripter — or anybody on our staff,” he said with a laugh.
Getty
It’s no wonder why Goodell was in a fantastic mood — ratings have been through the roof this season … with this postseason averaging 38.5 MILLION viewers, the most in decades.
