Sha’Carri Richardson‘s off-track issues aren’t hurting her marketability — the track star is one of the faces of Kim Kardashian‘s new Skims campaign with Nike … just months after she was arrested for domestic violence.
The business mogul’s brand revealed its latest collection on Monday … with massive athletes like Serena Williams, Chloe Kim, Nelly Korda and Jordan Chiles joining the Team USA sprinter as models for the fitness wear.
Nike/SKIMS
Kim explained why joining forces with the Swoosh back in February was a no-brainer … saying every lady wants to look and feel good while sweating it out during workouts.
“Our mission is simple: to redefine the rules of women’s activewear,” Kim said. “No more compromises. We’re combining high-performance innovation with sexy, style-forward design for all women who demand both.”
Kim enlisting athletes to model the brand she co-founded is nothing new … but it is interesting to see Richardson all over the rollout, as she was arrested at a Seattle airport for getting physical with Christian Coleman in July.
She has since apologized for her actions … and Nike continued to promote her imagery on its website in the weeks following the incident.
Instagram/@itsshacarri
Unclear if Richardson’s role in the branding went down prior to the arrest … or if both companies elected to move forward with her involvement in light of it.
