SKIMS/ Ana DiasOur writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.
SKIMS just dropped its second swimwear collection of the season, and the star of the show is a swim version of the viral bra that’s been called better than a boob job. Kim Kardashian’s viral swim line is back with new colors of the brand’s most iconic, curve-loving styles—yes, including that top fans can’t stop talking about.
This drop isn’t just about updated shades. There are brand-new silhouettes in the mix too, from sleek one-pieces to strappy bikinis designed to flatter every figure.
And it’s not just swimwear—SKIMS also dropped poolside accessories that deserve a spot in your beach bag. Think soft, oversized towels, lightweight cover-ups, and clear jelly sandals that are basically destined to go viral.
Whether you missed the first drop or you’re already planning your next getaway, this launch delivers everything you need to make a splash. But don’t wait—sizes are selling out fast (again).
The new SKIMS swimwear drops at 12 PM ET/ 9 AM PT on April 16, 2025.
SKIMS Swimwear
SKIMS Signature Swim Ultimate Push-up Bikini Top & Thong Bikini Bottom
Get the ultimate lift with this push-up bikini top modeled after the famous boob job-level bra, paired with the matching thong bottom for a flattering, confident fit.
Top Color Options: 3
Bottom Color Options: 7
SKIMS Signature Swim Triangle Bikini Top & High-Waisted Bikini Bottom
Pair this ultra-flattering triangle top with the high-waisted bottom for a look that lifts, smooths, and turns heads by the pool.
Color Options: 6
SKIMS Terry Oversized Hoodie, Jumbo Terry Tote & Signature Swim Towel
Wrap yourself in comfort with this cozy oversized hoodie, toss your essentials in the jumbo terry tote, and dry off with the soft logo towel for the ultimate poolside setup.
Hoodie & Tote Color Options: 2
Towel Color Options: 3
Still shopping? You’ll love these new launches from SKIMS.
SKIMS Jelly Shoe
Slip into these jelly shoes for a comfy, effortless look that goes with everything and is sure to get you plenty of compliments.
SKIMS Signature Swim Halter Scoop Bikini Top & Thong Bikini Bottom
Elevate your swim game with this neutral crocodile print halter top and matching thong bottoms that deliver the perfect blend of chic and confidence by the water.
Top Color Options: 3
Bottom Color Options: 7
SKIMS Terry Short
Throw on these terry shorts for the perfect cover-up that’s both comfy and effortlessly cool, whether you’re heading to the pool or the beach.
Color Options: 2
SKIMS Terry Sarong
Wrap up in this soft, long terry sarong for a comfy, effortless cover-up that’s perfect for beach days and poolside lounging.
Color Options: 2
SKIMS Velvet Swim Straight Neck Bikini Top & Dipped Bikini Bottom
Pair this velvet swim top with the matching dipped bottoms for a luxe, rich look that stands out whether you’re lounging by the pool or soaking up the sun.
SKIMS Signature Swim High Neck One Piece
Get ready to shine in this bright orange high-neck one-piece that offers a flattering fit and bold style for your next day by the water.
Color Options: 3
SKIMS Velvet Swim Underwire One Piece
Enjoy a perfect blend of support and luxury with this velvet one-piece swimsuit featuring underwire for a flattering, confident fit at the pool or beach.
SKIMS Signature Swim Cami Top & Ruched Thong Bikini Bottom
Rock this cami-style swim top with the ruched thong bottoms for a bold, flattering look that’s sure to turn heads wherever you go.
Color Options: 4
SKIMS Signature Swim Scoop Neck One Piece
Embrace a luxe, flattering fit with this scoop neck one-piece in ivory crocodile print, perfect for making a statement wherever you wear it.
Color Options: 7
SKIMS Customer Reviews and Feedback
SKIMS has garnered positive attention from customers, who consistently highlight the quality, comfort, and style of the pieces. Many fans praise the luxurious feel of the fabrics and the flattering fit of the designs, making it clear that shoppers appreciate the brand’s commitment to providing both aesthetic appeal and functionality. Customer feedback plays a crucial role in influencing new shoppers, particularly through social media platforms where testimonials and styling tips are shared, guiding potential buyers in their purchasing decisions.
Additionally, SKIMS has received favorable reviews regarding its size inclusivity, with many customers expressing satisfaction that the brand offers a diverse range of sizes. This commitment to inclusivity enhances the shopping experience and resonates with shoppers looking for brands that cater to all body types.
SKIMS Celebrity Endorsements and Collaborations
Notable figures like Kourtney Kardashian, Kate Hudson, Goldie Hawn, Tate McRae, Sabrina Carpenter, Kendall Jenner, Kylie Jenner, Olivia Munn, Charli XCX, Brittany Mahomes, Suede Brooks, Rosé, and Lana Del Rey have all played significant roles in promoting SKIMS, helping to elevate its popularity and sales.
These celebrity collaborations not only influence fashion trends but also enhance the brand’s appeal to a wider audience.
Kim Kardashian’s involvement in SKIMS is pivotal, as she actively shapes product development and marketing strategies, ensuring that the collections resonate with her followers. Her vision for the brand emphasizes inclusivity, style, and comfort, setting the tone for each seasonal offering, including the latest holiday collection.
By leveraging the influence of high-profile endorsements, SKIMS continues to thrive in the competitive fashion landscape, consistently delivering on-trend styles that appeal to a diverse range of shoppers.
Where Can I Buy SKIMS?
The SKIMS website is the best place to find all of the newest drops. You can also shop SKIMS from Nordstrom, Saks Fifth Avenue, and Net-a-Porter among other retailers.
How Much Is SKIMS Shipping?
The cost of shipping depends on the shipping method you select, but shipping is free on all SKIMS orders over $75 in the U.S.
Does SKIMS Have Plus Sizes?
All SKIMS styles are available an inclusive size range to accommodate and accentuate different shapes. There are options from XXS-5X in women’s and men’s styles. SKIMS bras have bands ranging from 30″ to 44″ with cups from A to H. There are size guides on each product page.
What Should I Buy from SKIMS?
SKIMS drops new styles and collections all the time, but you can’t go wrong with the classic shapewear, tops, and Soft Lounge favorites.
The ten top-selling SKIMS styles are the Soft Lounge Long Slip Dress, Soft Lounge Long Sleeve Dress, Seamless Sculpt Brief Bodysuit, Seamless Sculpt Thong Bodysuit, Cotton Jersey T-Shirt, Cotton Jersey Long Sleeve T-Shirt, Cotton Rib Tank, Cotton Rib Boxer, Fits Everybody Scoop Bralette, and the Fits Everybody Thong. SKIMS always comes through for a comfortable fit.
Does SKIMS Do Returns?
Yes, SKIMS does returns. SKIMS returns must be unworn and unwashed with all tags and liners attached. SKIMS has 30-day free returns for store credit on domestic orders. For a refund back to the original payment method, a $6 return shipping fee will apply. SKIMS offers free returns if you are a SKIMS rewards member. Items marked final sale are not eligible for return.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
