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If you’re wondering what everyone’s adding to their Amazon carts this month, you’re in the right place. We’ve rounded up the 24 most popular finds among E! readers, from beauty must-haves to everyday essentials. Some of these picks even come with a little celebrity influence— Kyle Richards, Madison LeCroy, Kandi Burruss, and Ciara Miller, have all helped spotlight products that shoppers can’t get enough of. Whether it’s a skincare favorite, a home organization hack, or a viral fashion find, these items are racking up rave reviews and selling fast.
If you love discovering tried-and-true favorites that shoppers swear by, consider this your ultimate guide to what’s trending right now. And the best part? Many of these picks are budget-friendly, with deals you won’t want to miss. Keep scrolling to see what’s topping the list this month—you might just find your new favorite Amazon must-have.
Most Popular Amazon Finds
TRESemme Anti-Frizz Finishing Spray Keratin Smooth
Ciara Miller told E! that this hairspray is the product her Summer House co-stars borrow the most, adding, “I love the TRESemmé Keratin Smooth because it’s not crunchy.”
L’Oreal Paris Voluminous Noir Balm Volumizing Mascara
“This is always my go-to. That is the best mascara. I find that expensive mascara doesn’t work as well,” Kyle Richards shared.
Kyle previously shared, “People will sometimes ask me if I have fake lashes on. It is so good. This is my favorite mascara. I don’t think there’s any better.”
Lulu Candles Jasmine, Oud & Sandalwood
Envelope your space in the elegant fusion of jasmine, oud, and sandalwood, a rich and velvety scent that feels straight out of a high-end hotel lobby.
Shoppers Say: “This is the best scented candle. Beautiful, luxury hotel vibe. Strong. Really is best candle ever. Great value.”
“This scent is almost identical to the scent wafting through the lobby of a memorable hotel I stayed at in Singapore. I love it so much, I have it on subscription!”
“The fragrance is indescribable. It smells ‘expensive’ like major hotel’s spa. And now I have it in my own home! Soooooo good!!!”
The Saem Iceland Hydrating Eye Stick
Refresh tired eyes with this cooling, hydrating eye stick that helps reduce puffiness and dark circles for a more awakened look.
Customer Ratings: 5,900+ 5-star Amazon reviews
Papifeed Cat Drinking Fountain
Keep your cat hydrated with a quiet, free-flowing water source that makes drinking more enticing.
Sip+Sea Grenada 40 oz Stainless Steel Bling Rhinestone Tumbler
Kandi Burruss said, “Anytime you see me, I’m gonna have my cup. For the past couple of years, I have been using my Stanley Tumbler. This one does the same thing and keeps it cold, but this one is blinged out. You need this cup.”
More from Kandi: “It’s giving bougie. This is so cute. I love a good tumbler because I love carrying my water around all day, and I love for it to stay cold.”
Color Options: 13
Beskar Foot Massage Roller
Relieve foot pain and tension with this portable foot roller, designed to target arches, heels, and trigger points for deep tissue massage and soothing relief.
Customer Ratings: 3,100+ 5-star Amazon reviews
ColorOptions: 6
Laneige Lip Sleeping Mask
“I was somebody who would always put Chapstick on before I went to sleep, but now I only go to sleep with this on. You put it on you wake up and it is still on. It’s so hydrating. Now I don’t ever use Chapstick anymore,” Kyle Richards shared.
More from Kyle: “I’ve talked about this a lot because I love it so much. It feels great. The texture is great. It is really really really, really a great product.”
More Celebrity Fans: Erin Andrews, Alix Earle, Justine Skye, Paige DeSorbo, Sydney Sweeney, Hannah Brown, Leah Kateb, Porsha Williams, Kenzie Ziegler,Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, Sydney Warner, Ashley Haas
Customer Ratings: 38,000+ 5-star Amazon reviews
Coshine Easy-Taken Travel Makeup Brush Set
Perfect for travel, this 5-piece makeup brush set with a mirror ensures you stay fresh and flawless wherever you go.
Customer Ratings: 1,000+ 5-star Amazon reviews
Ouai Detox Shampoo
“This is a detox shampoo. This product is really nice. This is a great clarifying product. You’ll be having the best hair day that you can imagine,” Madison LeCroy promised.
More from Madison: “I like that it’s a clean scent. It doesn’t dry the hair out. It gets rid of all the dry shampoo buildup.”
Customer Ratings: 5,000+ 5-star Amazon reviews
Latme Magnetic Wristband With 15 Strong Magnets for Holding Screws Nails Drill Bits
Here’s the ultimate tool for DIY projects with this magnetic wristband, designed to keep screws, nails, and drill bits within easy reach—making every task smoother and more efficient.
Hotel Collection Cabana Scented Candle
Channel the breezy elegance of The Ritz-Carlton with a fresh blend of bergamot, jasmine, and marine notes, grounded by warm amber and musk for a scent that feels like a luxury oceanfront escape.
Shoppers Say: “This candle smells awesome!!! We feel like we are on vacation every time we light it. It smells just like a Ritz Carlton hotel… Love it!!!”
“Definitely Ritz Carlton scent! In love with this scent. I have tried others but keep coming back to this one!”
“This candle is my secret weapon for creating a cozy atmosphere on rainy days.”
Inner Excellency by Jim Murphy
I grabbed this book after the Eagles vs. Packers playoff game, thinking if an NFL player can find time for some inspirational reading on the sidelines, why can’t I? It’s been really helpful in shifting my mindset and staying focused on my goals, even when I only have a few minutes to spare.
Biodance Bio-Collagen Real Deep Mask
Paige DeSorbo revealed, “I think these are my number one self-care thing right now.”
More Celebrity Fans: Suni Lee, Rylee Arnold
Customer Ratings: 7,500+ 5-star Amazon reviews
Goop Beauty Scalp Scrub Shampoo
Madison LeCroy explained, “I have used tons of exfoliating shampoos because I’m big into scalp health. That’s a way to make sure that your hair is growing at its full potential. It also make sure that new hair is getting as much volume as possible.”
More from Madison: “If you have layers of buildup, dead skin, dry shampoo, it’s just going to stack so hair can’t fully come out of the follicle. You can do this every third shampoo, or as needed. This product is not as gritty as others so it lathers. It smells like a spa.”
Amika Reset Pink Charcoal Scalp Cleansing Oil
“For a more affordable scalp detox, try the Amika one,” Madison LeCroy advised.
Customer Ratings: 1,100+ 5-star Amazon reviews
Nivea Lip Care Fruity Tinted Lip Balm Variety Pack
Smooth on soft, tinted color and nourishing care with this lip balm pack, offering a fruity variety that keeps lips hydrated and beautifully soft all day long.
Customer Ratings: 17,400+ 5-star Amazon reviews
Medicube Facial Glow Booster
Kyle Richards raved, “This little tool is amazing. It just makes me feel like I’ve had a facial.”
More from Kyle: “This is something that I am loving. Everyone that I have shared this with is loving it. It works. It reduces pore size and fine lines. It helps push the product in.”
Tukuos Telescoping Back Scratcher With 4 Piece Detachable Scratching Heads
Scratch that itch with this tool, featuring detachable heads and a telescopic design for easy, customizable reach whenever relief is needed.
Color Wow Dream Coat Supernatural Spray Anti-Frizz Treatment
“The Color Wow Dream Coat is great. It’s humidity-resistant for the summertime and I like to have that on hand,” Ciara Miller shared.
More Celebrity Fans: Tinx, Paige DeSorbo, Tayshia Adams, Lala Kent, Kyle Richards, Sydney Warner
Customer Ratings: 62,400+ 5-star Amazon reviews
Benefit Roller Lash Mascara
Madison LeCroy said, “This will give you the look of lash extensions. I love the wand on this. This is definitely a really good mascara.”
Laneige Lip Glowy Balm
“I prefer a high-shine gloss. Any of you girls out there who are trying to convince me to buy Summer Fridays, can’t be trusted. I cannot trust you because I did it and it’s not it. Laneige takes the win,” Madison LeCroy said.
More from Madison: “I’m not sponsored by Laneige, but you would think I was because of how much I talk about them. I have all of these.”
More Celebrity Fans: Kyle Richards, Paige DeSorbo, Rachel Recchia, Madison LeCroy, Harry Jowsey, Gia Giudice
Customer Ratings: 23,600+ 5-star Amazon reviews
Clinique Almost Lipstick Tinted Lip Balm in Black Honey
Madison LeCroy remarked, “If you look at this color, you’re going to think you’re in your emo era, but it’s really not. It’s actually perfect.”
Customer Ratings: 6,200+ 5-star Amazon reviews
CeraVe Eye Repair Cream
Say goodbye to tired-looking eyes with this lightweight cream that hydrates, smooths, and helps reduce the appearance of dark circles and puffiness.
Kerastase Laque Couture Hair Spray
“Favorite hairspray of all time. I promise you’re gonna be obsessed with the smell,” Madison LeCroy said.
More from Madison: “I’m not gonna lie when I heard Lisa Barlow talk about Kerastase on her show that lke touched my cosmetology heart because a lot of people don’t know about Kerastase. It is a very high-end luxury product. Kerastase products make your job so much easier.”
Beauty of Joseon Revive Eye Serum With Retinal Niacinamide Correction
Powered by ginseng and retinal, this silky eye serum helps smooth fine lines and restore a refreshed, youthful look.
Kerastase Elixir Ultime L’Huile Original Hair Oil
“This is perfect if you’re trying to get your hair smooth and cut frizz. Just rub in little bit on those ends,” Madison LeCroy shared.
More from Madison: “You can also use this when your hair is damp, but you are going to get the most out of this when your hair is dry.”
Ewedoos Fleece Lined Leggings With Pockets
Kandi Burruss insisted, “These are important. These are the type of leggings that you wear in cold weather. Other leggings are too thin, but these keep you warm.”
More from Kandi: “These leggings are awesome. They fit perfectly. I love that they come up high-waisted a little bit. It has pockets, so that’s perfect. They have a perfect fit. They fit the booty good.”
Customer Ratings: 11,900+ 5-star Amazon reviews
Size Range: XS to 3X
Color Options: 13
Looking for more great Amazon finds? Here are my top eight favorites this month.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
