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Makeup lovers, it’s time to stock up on your favorite beauty essentials! From Estee Lauder’s luxurious foundations to Anastasia Beverly Hills’ must-have brow products, now’s your chance to refresh your collection.
Whether you’re shopping for affordable makeup essentials from Covergirl, high-performance picks from L’Oreal Paris, or cult-favorite products from Laura Geller, the 2025 Amazon Big Spring Sale has it all.
Prices start as low as $3.50, making it easier than ever to snag top beauty brands at unbeatable prices. Don’t wait—these incredible makeup deals won’t last long, and the best items are selling out fast.
Shop the best makeup steals from top beauty brands before they’re gone!
The Best Amazon Makeup Deals
Covergirl Clean Fresh Yummy Plumper Lip Gloss
Add a glossy, plump finish to your lips with a smooth formula that hydrates and enhances your natural shine.
L’Oreal Paris Infallible Matte Resistance Liquid Lipstick
Swipe on this lightweight, transfer-proof lipstick for bold color that lasts through coffee, cocktails, and everything in between.
Laura Geller Best of the Best Baked Palette
“I just love this so much. I’m going to be using this forever. It gives a very natural look. I can do my whole face with this,” Kyle Richards gushed.
Tirtir Mask Fit Red Cushion Foundation
Get a flawless, long-lasting finish with this high-coverage foundation that feels lightweight and looks effortlessly smooth.
Rimmel London, Multi-Tasker Concealer
Cover blemishes, dark circles, and redness effortlessly with a versatile concealer that gives you a flawless finish all day.
Benefit Roller Lash Mascara
Madison LeCroy shared, “This will give you the look of lash extensions. I love the wand on this. This is definitely a really good mascara.”
Revlon Super Lustrous Lipstick
“This is beautiful in Bare It All. I like that. It’s a little bit of a sheen instead of a matte,” Madison LeCroy said.
Estee Lauder Double Wear Stay-in-Place Foundation
Achieve all-day coverage with a foundation that stays in place, providing a natural matte finish that looks fresh from morning to night.
NYX Jumbo Eye Pencil
“It’s an eye pencil, but I’ve been using that as a highlighter,” Kyle Richards said.
Wonderskin Wonder Blading Lip Stain Peel & Reveal Kit
“I’m a normal person and I have a TikTok. This is giving to me. I had to buy it obviously. You keep it on for ten minutes before peeling it off,” Paige DeSorbo said.
L’Oreal Paris Makeup True Match Lumi Glotion
Gia Guidice shared, “This is such a nice finish to your skin. It really does give you that glow you need and a little bit of a bronzey tone.”
Jane Iredale Beyond Matte Lip Fixation Lip Stain
Transform your lips with a comfortable, long-lasting lip stain that delivers rich color without drying out your pout.
RMS Beauty ReDimension Hydra Powder Blush
“For me, the RMS blushes go on so light, so you don’t have to be scared about the color. It’s very sheer. It’s really good if you’re looking for that gem blush,” Madison LeCroy said.
Covergirl Simply Ageless Moisture Renew Core Lipstick
Hydrate your lips with a creamy lipstick that features hyaluronic acid in the center for added moisture and anti-aging benefits.
Laura Geller Spackle Primer
Prep your skin for a smooth, flawless finish with this hydrating primer that helps makeup last all day.
Urban Decay Matte Eyeshadow Primer Potion
“I have bought this multiple times. This one is like a two-in-one with primer and concealer. Wait till you see how bright this gets,” Madison raved.
Buxom Plump Shot Lip Serum
The Bachelor alum KelseyAnderson recommended this to E! readers. Plump and hydrate your lips with a smoothing serum that adds shine and a fuller look without the stickiness.
L’Oreal Paris Voluminous Noir Balm Volumizing Mascara
Kyle Richards said, “I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years.”
e.l.f. Cosmetics Wow Brow Gel
Define and shape your brows with a gel that fills in gaps and sets them in place for a natural, long-lasting look.
Laura Geller Baked Balance-N-Glow Illuminating Foundation
Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.
One Size by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray Jumbo Size
“I got the jumbo One/Size setting spray. If you know, you know. This stuff lasts. Every single makeup artist that I’ve ever worked with uses this, the best of the best. It feels like hairspray. I absolutely love it,” Madison LeCroy gushed.
Beakey Makeup Sponge 5 Piece Set
“I have to have these because I don’t want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don’t cross-contaminate blush with foundation,” Kenya Moore explained.
More Celebrity Fans: Melissa Gorga, Cassie Randolph
Julep Eyeshadow 101 Crème-to-Powder Waterproof Shadow Stick
Swipe on effortless color with this creamy eyeshadow stick that glides smoothly and sets to a long-lasting, crease-proof finish.
Lancome Teint Idole Ultra Wear All Over Full Coverage Concealer
“This goes on very nice. It’s worth the splurge,” Madison LeCroy insisted.
Maybelline Fit Me Matte + Poreless Pressed Face Powder
“I’m obsessed with all things Maybelline. My number one always is Maybelline Fit Me powder. I’ll die for it,” Paige DeSorbo declared.
Urban Decay All Nighter Waterproof Makeup Setting Spray
“I never used to use setting sprays. It keeps your makeup on all night. My makeup girl loves this stuff. She’s the one who told me about this,” Kyle Richards said.
More Celebrity Fans: Nina Dobrev, Lisa Barlow, Margaret Josephs, Gia Giudice, Paige DeSorbo, and Mary Fitzgerald.
Rodial Blush Drops
Kyle Richards insisted, “These are blush drops that I’m obsessed with. I love them. Someone said to me, ‘You’re actually literally glowing.’”
Peripera Ink the Velvet Lip Tint
Blur and tint your lips with this lightweight, long-wearing formula that delivers a soft, velvety finish.
Anastasia Beverly Hills Clear Brow Gel
Kyle Richards said, “I have an obsession with eyebrows. I was always brushing them up and trying to shape them right because they’re so bushy. This clear eyebrow gel keeps them in place and helps shape them.”
L’Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation
Achieve a matte, full-coverage look that lasts all day with this long-wearing foundation.
Too Faced Born This Way The Natural Nudes Eye Shadow Palette
Kyle Richards said, “Look at these colors. I love that some are matte and some are shimmery. I like to do matte and then do shimmer in the corner. If you’re traveling and only want to take one palette, you can do everything with this.”
Clinique Almost Lipstick Tinted Lip Balm in Black Honey
Madison LeCroy shared, “If you look at this color, you’re going to think you’re in your emo era, but it’s really not. It’s actually perfect.”
Too Faced Makeup Insurance Setting Spray
Paige DeSorbo said, “I love this. It’s like a coconut scent. You actually feel like you’re on vacation. It’s supposed to last for 18 hours.”
Too Faced Kissing Jelly Lip Oil Gloss
Madison LeCroy said, “This is a fun lip gloss that I’ve been loving. Every color is good.”
Clinique High Impact High-Fi Full Volume Water-Resistant Mascara
Paige DeSorbo said, “This is a mascara that’s really good.”
Grande Cosmetics GrandeLIPS Plumper
Paige DeSorbo recalled, “I started using Grande Cosmetics a couple of years ago. Amanda Batula introduced me to it. I ordered it and got every shade. Their clear one is my favorite gloss.”
L’Oreal Paris Riche Original Satin Lipstick
Glide on this creamy, hydrating lipstick for rich color and a smooth, satin finish that feels as good as it looks.
How much is Amazon shipping?
Shipping costs on Amazon vary depending on the items ordered and delivery location. However, if you’re an Amazon Prime member, enjoy free and fast shipping on most items. Sign up now for a 30-day free trial to start saving on shipping.
How much is Amazon Prime Student membership?
Students can enjoy Amazon Prime at a discounted price of just $7.49 per month or $69 per year. Plus, sign up now and get a free 6-month trial to experience all the perks!
When is Amazon’s Big Spring Sale?
The second annual Amazon Big Spring Sale runs from March 25 to March 31, 2025. Shoppers can score big discounts on beauty products, spring fashion, electronics, home essentials, and more.
What is on sale during the Amazon Big Spring Sale?
Shop exclusive deals on seasonal items like spring fashion, outdoor furniture, cleaning and organization products, and Amazon devices. Plus, enjoy limited-time lightning deals and daily discounts throughout the sale.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
