The 39 Most Popular Amazon Finds This Month & Big Spring Sale Deals You Can Still Shop

Shop Amazon Most Popular Products March 2025Getty Images/ Ekaterina Fedotova

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If you love shopping on Amazon and need more ideas on what to add to your cart, I’ve got you covered. These best-selling Amazon finds have been the most popular among E! readers this month, including top-rated beauty must-haves, viral home essentials, and celebrity-approved picks from Jennifer Aniston and Kyle Richards.

Even better? Many of them are discounted thanks to the Amazon Big Spring Sale—but only until the end of the day.

If you’re looking for trending fashion deals, must-have skincare, or budget-friendly home upgrades, now is the time to shop before these discounts disappear.

The Best Amazon Deals

NYX Butter Gloss Non-Sticky Lip Gloss

Lisa Barlow told E!, “I actually have one in every bag I carry on the regular. I always have that with me. I love it so much. It’s so good.”

$5.97Amazon

Vital Proteins Collagen Peptides Powder

“My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie,” Jennifer Aniston told E! News. “So easy to use.”

$20$27Amazon

LilyAna Naturals Face Lift Cream

Lift and hydrate your skin with a gentle yet powerful blend of bakuchiol, peptides, and sea moss that smooths fine lines and restores a youthful glow.

$12.23$30Amazon

Shinelab Chunky Gold Earrings

“I’ve worn these on the new season of Southern Charm. They are lightweight. They elevate any look that you’re wearing,” Madison LeCroy shared.

$9.99$13.99Amazon

Aveeno Skin Relief Repairing Hand Mask

Soothe and repair dry hands with a nourishing mask that provides intense moisture and relief in just minutes.

$3.19$5Amazon

Olay Super Cream With Sunscreen SPF 30

Looking for a face cream that does it all? The Olay Super Cream With SPF 30 offers 5-in-1 benefits, giving your skin everything it needs—hydration, smoothness, brightness, firmness, and SPF protection—all in one easy step.

$34.94Amazon

Laura Geller Best of the Best Baked Palette

“Makeup artist Laura Geller has been helping women of all ages feel and look their best for decades. Her latest palettes take the guesswork out of makeup,” Oprah Winfrey said.

$38.12$69Amazon

Tnnzeet High Waisted Leggings

Move with confidence in these high-waisted leggings that offer a snug, supportive fit with breathable fabric and convenient pockets.

$6.36$20Amazon

Samnyte Hair Wax Stick

Melissa Gorga remarked, “I love those little pomade sticks. They work better than anything. I’ve tried everything under the sun.”

$7.19$10Amazon

Crest 3D Whitestrips Professional Effects

Chrishell Stause shared, “I use Crest White Strips. I’m asked about this all the time. I don’t go and get them whitened. I have sensitive gums. I just use this. It works amazing. I do it at home. This works for me. I love it. It’s quick and easy.” 

$36.99$49.99Amazon

Yankee Candles

Treat yourself to the warm, inviting glow of Yankee Candles. These candles bring cozy vibes and amazing scents to any room, but act fast, this deal won’t last!

$14.99$30.99Amazon
Getty Images/ Ivan Bajic

Biodance Bio-Collagen Real Deep Mask

“I talk about these masks all the time.  One of the number one things TikTok has gotten me on is these sleep masks. I love this one so much. Those are the masks I live and die for,” Paige DeSorbo raved.

$16$19Amazon

COSRX Snail Mucin 96% Power Repairing Essence

Madison LeCroy shared, “I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me.”

$15$25Amazon

Grace & Stella Eye Masks

“Where were these back in the day? It’s just so easy to get rid of fine lines and reduce puffiness. These really helped so much. I am so glad that these exist,” Kyle Richards said.

$28.39$63Amazon

StriVectin Tighten & Lift Advanced Neck Cream Plus

Firm and smooth the delicate skin on your neck with this peptide-powered cream that deeply hydrates and improves elasticity.

$49.50$99Amazon

TruSkin Vitamin C Face Serum

Porsha Williams insisted, “This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft.”

$21.41$49Amazon

The Outset Purifying Blue Clay Mask

Scarlett Johansson explained, “You’ll get the best results if you find a way to incorporate it into your consistent routine, 1-2 times a week and stick with it. If that means setting aside 10 minutes every week for ‘me’ time, or using it while you get the kids ready for bed, find whatever works for you!”

$34.50$46Amazon
read
Scarlett Johansson’s Clay Mask Saved My Oily Skin—And It’s Discounted at Amazon’s Big Spring Sale

Reoxvo 14k Gold Plated Bracelets

“A good stack that looks expensive. I just love these. I love a good stack. Super cute,” Paige DeSorbo said.

$9.99$15.99Amazon

Kerastase Elixir Ultime L’Huile Original Hair Oil

Madison LeCroy recommends this oil to get rid of frizz, explaining, “This is just luxury. Just do a little pump of this and work it through on the ends. These poor little ends get so dry. This will make your hair look shiny without looking oily.

$30Amazon

Trendy Queen Oversized T-Shirt

Experience ultimate comfort with this oversized t-shirt, featuring a flattering fit, high-quality fabric, and effortless versatility.

$12.99Amazon

Laura Geller Baked Balance-N-Glow Illuminating Foundation

Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.

$18$36Amazon

Julep Eyeshadow 101 Crème-to-Powder Waterproof Shadow Stick

Swipe on effortless color with this creamy eyeshadow stick that glides smoothly and sets to a long-lasting, crease-proof finish.

$8$18Amazon

Peripera Ink the Velvet Lip Tint

Blur and tint your lips with this lightweight, long-wearing formula that delivers a soft, velvety finish.

$6.90$10Amazon

Cocorrina Reed Diffuser Set

Kyle Richards explained, “This is a diffuser, another great gift. I love putting these in the bathroom. Smells great, super cute. This one is clean linen, which is always a great scent. It’s a great Mother’s Day gift and a great hostess gift too.”

$15.99$19.99Amazon

e.l.f. Cosmetics Wow Brow Gel

Define and shape your brows with a gel that fills in gaps and sets them in place for a natural, long-lasting look.

$3.50$5Amazon

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Paige DeSorbo said, “Obviously, I love all the TikTok trends. Any TikTok trend, I’m probably going to try. I kept seeing it on TikTok, so I bought it. I use it once every two weeks. I do feel like my hair is the best it’s been in a while.”

$7.18$10Amazon

I’m Dead, Now What! Organizer by Inc Peter Pauper Press

This is an essential tool for organizing your affairs and easing the burden on your loved ones during a difficult time. With comprehensive sections to document important information, wishes, and final arrangements, this planner ensures your affairs are in order. Prepare for the unexpected and gain peace of mind with this invaluable resource.

$11.03$15Amazon

Heeta Shampoo Scalp Brush Massager

Kenya Moore explained, “When you stimulate your scalp, it will get your blood flow going and your hair will be revived. It will want to grow because you’re stimulating the scalp. This right here, I love it. It’s a scalp massager you can use while you shampoo and condition your hair.”

$6.99$10.94Amazon

Revlon Super Lustrous Lipstick

“This is beautiful in Bare It All. I like that. It’s a little bit of a sheen instead of a matte,” Madison LeCroy said.

$6.48$10.99Amazon

Paula’s Choice Skin Perfecting 2% Bha Liquid Salicylic Acid Exfoliant

Smooth out texture, unclog pores, and get that effortless glow with this game-changing exfoliant that beauty lovers swear by!

$28$35Amazon

Laura Geller Spackle Primer

Prep your skin for a smooth, flawless finish with this hydrating primer that helps makeup last all day.

$14$36Amazon

Covergirl Simply Ageless Moisture Renew Core Lipstick

Hydrate your lips with a creamy lipstick that features hyaluronic acid in the center for added moisture and anti-aging benefits.

$3.50$12Amazon

L’Oreal Paris Voluminous Noir Balm Volumizing Mascara

Kyle Richards said, “I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years.”

$7.44$12.99Amazon

Beakey Makeup Sponge 5 Piece Set

“I have to have these because I don’t want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don’t cross-contaminate blush with foundation,” Kenya Moore explained.

$5.39$13Amazon

Rodial Blush Drops

Kyle Richards insisted, “These are blush drops that I’m obsessed with. I love them. Someone said to me, ‘You’re actually literally glowing.’”

$55$64.50Amazon

Grande Cosmetics GrandeMascara Conditioning Peptide Mascara

Enhance your lashes with this mascara that adds volume, length, and definition while nourishing and strengthening for fuller, healthier-looking lashes.

$25Amazon

Laneige Lip Glowy Balm

Kyle Richards said, “This product is by my bedstand and I put it on every night when I go to sleep. I just love it so much.”

$15.20$19Amazon

Grande Cosmetics GrandeBrow Brow Enhancing Serum

Enhance your brows with this conditioning serum that helps them look fuller, thicker, and healthier over time.

$19$38Amazon

Macadamia Professional Hair Care Sulfate & Paraben Hair Shampoo

“This is my favorite hair product. This is the color care shampoo. My hair is thick and shiny. People are always asking me what shampoo and conditioner I use,” Kyle Richards said. 

$21.99Amazon
Getty Images/ Carol Yepes

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time. 

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