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PSA: Amazon’s Prime Day is officially live, which means today is the first day to start saving on must-have, internet-famous beauty finds that are actually worth the hype.
If there’s a TikTok-viral product you’ve been wanting to try, now’s the perfect time to add it to your cart, since you can save up to 70% when you shop today.
You’ll find discounts on a Kylie Jenner-loved salmon DNA serum from Medicube and the $6 powder puffs Alix Earle swears by — both on sale now.
But hurry! These TikTok-approved gems are flying off the shelves, so jump on these deals before they vanish. Your beauty stash (and your wallet) will thank you.
Our Top Picks:
- Pimoys 6 Pieces Powder Puff, $5.68 (Originally $6.99)
- Grace & Stella Under Eye Masks, $21.48 (Originally $50)
- Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, $28 (Originally $35)
Best Viral Beauty Amazon Prime Day Deals
EltaMD UV Daily SPF 40 Tinted Face Sunscreen Moisturizer
EltaMD’s bestselling UV Daily SPF 40 tinted face sunscreen moisturizer is a whopping 20% off for Prime Day.
This non-greasy daily face sunscreen is designed to rub in easily, leave no white cast, and can be worn alone or under makeup. Choose from untinted, two tinted shades, and an untinted shade for deeper skin tones.
Laneige Lip Glowy Balm
I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I’m on the go because it’s a much cleaner application. I always have this in my bag.
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
“This stuff is really great. It’s just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face,” JoJo Fletcher raved.
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