Courtesy of IpsyIt’s no secret,Kim Kardashian, Khloe Kardashian, and Kris Jenner always look flawless. E! got a chance to chat with Ash K Holm, the L.A.-based pro makeup artist behind the Kardashian-Jenners’ iconic glow, to get the inside scoop.
She spilled on the must-have products that give them that effortless, lit-from-within radiance.
Plus, she answered our top beauty questions: the instant product that makes you look put together, how to fix the most common makeup mistakes, and how to nail a Kylie-level pout.
Now, she’s sharing her red carpet-approved faves with everyone through a special collab with Ipsy for the brand’s August Icon Box, packed with eight full-size beauty must-haves handpicked by her, including favorites she uses on celebs. The must-have box is available now. But hurry, her curated selections won’t last forever! Join Ipsy today to score the exclusive box.
Want to recreate the Kardashian glam at home? Grab Ash’s Ipsy Icon Box now before it sells out, featuring the exact products she uses on Kim, Kris, and Khloe.
What’s a common makeup mistake you see people make and how can it be fixed?
“The most important step that people miss when doing their makeup is having a solid base with their skincare before going in with the makeup. Making sure your skin is clean, thoroughly moisturized and primed can make all the difference in how your look turns out — and how well it holds,” Ash explains.
“Another tip is to explore what products work best for your skin type, as opposed to buying products just because they’re viral. Choices like a matte foundation if you have oilier skin, or knowing when you need to use a primer can help your makeup last longer and stay fresher. It’s one of the reasons I love IPSY so much, because members can try different formulas and discover which ones work best on them before committing to adding it to their routine!”
IPSY Icon Box by Ash K Holm
The IPSY Icon Box by Ash K Holm features eight full-size products including Patrick Ta Beauty, Makeup by Mario, Elemis, and more. To secure the August Icon Box, sign up for an IPSY subscription.
What’s the one makeup product in your IPSY box that instantly makes you look more put together?
“The Toy Factory Niabrow Serum Brow Gel is super easy to apply and does an amazing job at taming your brows, while also keeping them looking sleek, polished, and full. Whether you’re rocking a ‘no-makeup makeup’ look or flaunting a full beat, it provides a long-lasting hold that keeps them in place all day, without flaking or drying,” Ash says.
Niabrow Serum Brow Gel
This must-have brow serum laminates your brows for a sleek, polished look.
You create such gorgeous makeup looks on Kim Kardashian, Khloe Kardashian, and Kris Jenner. Is there a specific product you use on all three of them?
“Makeup by Mario is a go-to brand of mine for all the Kardashians, but especially Kim,” she shares. “She loves a glow, and the Soft Glow Highlighter in my box gives a soft-focus sheen that looks lit-from-within, and is never powdery.”
MAKEUP BY MARIO Soft Glow Highlighter
Choose from five luminous shades.
What’s the most celeb-loved product you’ve included in your Ipsy box?
“One product I use often on my clients is the RMS Beauty UnCoverup Concealer. It melts into the skin seamlessly and gives you natural coverage that still lets the skin breathe,” the L.A.-based makeup pro says.
“I’ve used it under the eyes of clients for a beautiful, brightening look that still looks good under flash photography on the red carpet.”
Kevyn Aucoin The Neo-Blush
This gradient blush blends a trio of finishes (pearl, satin, and matte) for a multi-dimensional blush look.
Odacite C-Glow Hydra-Firm Body Oil
This multivitamin body oil targets dull skin, and promotes firmness and elasticity, leaving skin feeling soft and supple with a more firm, luminous, youthful appearance.
What’s the most celeb-loved product you’ve included in your Ipsy box?
“One product I use often on my clients is the RMS Beauty UnCoverup Concealer. It melts into the skin seamlessly and gives you natural coverage that still lets the skin breathe,” the L.A.-based makeup pro says.
“I’ve used it under the eyes of clients like Megan Fox for a beautiful, brightening look that still looks good under flash photography on the red carpet.”
RMS Beauty UnCoverup Concealer
This easy-to-use concealer leaves you looking radiant and well-rested.
One of the many things the Kardashian-Jenners are known for is their lips. What’s the perfect lip combo for a full, kissable pout?
“I love a 90’s lip combo with a darker pencil and a lighter gloss. The Bisha Essential Lip Designer Duo is my pick,” she says.
Bisha Essential Lip Designer Duo
These ultra-creamy, high-precision lip liners glide on effortlessly, delivering rich pigment and a smooth, velvety finish.
Looking for more celebrity-approved beauty? Check out the scent Paige DeSorbo swears will make you smell “expensive.”
