Tom Brady has a new venture post-NFL life — but it’s one that has absolutely nothing to do with football, or even sports … as he’s partnering up with a massive American airline. 🤔
Indeed, Delta announced a multi-year agreement Wednesday that they’ve struck with TB12 — making him a new long-term strategic adviser for their company … which will see him give their employees, their customers and their stakeholders a piece of his mind on a number of topics — including general greatness, something that’s right up his alley.
NFL superstar Tom Brady is joining $DAL as a strategic advisor. @TomBrady and @Delta CEO Ed Bastian join to discuss their new partnership: pic.twitter.com/f6N6SoGCao
— Squawk Box (@SquawkCNBC) September 6, 2023
@SquawkCNBC
Here’s how the CEO pitches this … “Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results. Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”
Specifically, Delta says Brady will assist them in developing/advising on strategic training and “teamwork tools” for their more than 90,000 workers. He’s also going to be the new face of Delta, it seems, when it comes to marketing for current and prospective ticket buyers.
