When Is Amazon’s October Prime Day? Here’s When Prime Big Deal Days 2025 Starts

SHOP When Is Amazon’s October Prime Day 2025? Here’s When Prime Big Deal Days StartsE! Illustration/Getty Images

Attention Amazon shoppers, we have an announcement! Amazon’s October Prime Day event, Prime Big Deal Days, now has official dates.

You’ll definitely want to mark your calendars for this one.

Prime Big Deal Days 2025 will likely feature incredible discounts on viral Amazon products, celeb-loved beauty items, home goods like decor and bedding, office organization tools, kitchen must-haves, holiday gift ideas, and so much more.

Remember, these discounts are exclusive to Amazon Prime members, so if you’re not one yet, be sure to sign up ASAP.

While we know Prime Big Deal Days is the perfect time to stock up on everyday essentials, it’s also a great time to get your Christmas and Hanukkah shopping done for the whole family. All the hottest items are likely to be on sale, so you’ll even save enough to sneak in a present (or two) for yourself.

Amazon’s October Prime Day event, Prime Big Deal Days, will run from October 7 through October 8. The sale kicks off at midnight, so you’ll want to check back here for all our coverage of the best October Prime deals. 

Join Amazon Prime

Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. Shipping fees vary based on the items and delivery method, but Prime members enjoy fast and free shipping on most purchases. 

Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.

30 Days FreeSign Up Now
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The Best Amazon Deals You Can Shop Right Now

Now that you’ve marked your calendar, you’re in the mood to shop. We’ve got you! Check out some of the best deals going on at Amazon right now.

Grace & Stella Under-Eye Masks

Kyle Richards said, “Where were these back in the day? It’s just so easy to get rid of fine lines and reduce puffiness. These really helped so much. I am so glad that these exist.”

$29.95$46Amazon

Laura Geller Baked Balance-n-Brighten Powder Foundation

Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.

$20.90$37Amazon

Cozy Bliss Faux Fur Throw Blanket

If you’re on social media you’ve likely seen those cuddly Lola blankets that cost $200. We found an ultra-cozy Amazon dupe for just $40. Choose from a bunch of fun colors!

$39.99$55.99Amazon

Colorfulkoala Women’s Dreamlux High-Waisted Workout Leggings

Senior commerce editor Lily Rose is a big fan of these 4.5-star-rated workout leggings. “They’re comfy, they’re cute, and they pass the squat test,” she says. “Plus, they look virtually identical to my pricey Lululemon Aligns.” Now they’re even on sale! Choose from many colors. Sizes run up to XXL. 

$29$34Amazon

Dior Addict Lip Glow Oil

Naturally, Meredith Marks tells E! her favorite lip product is the iconic Dior lip oil. “I like to do a clear lip with a dark pencil,” she says.

$35.95$39.90Amazon

Jack & Rose Travel Steamer for Clothes

This portable travel steamer only takes 15 seconds to get hot. Choose from three colors. Over 10K steamers were purchased in the past month!

$59.99$81.99Amazon

Looking for more Amazon inspo? I Can’t Travel Without These 12+ Amazon Essentials That TikTok Made Me Buy

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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