Hailey Bieber will never say never to expanding her business.
The Rhode skin founder, 28, unveiled her newest lineup of accessories from the beauty brand in a July 2 Instagram post she captioned “lemontini ballerini,” featuring a series of photos of herself modeling the new products. And along with a new lemon-yellow lipgloss-holding phone case with a matching peptide lip tint and pouch, she showed off a gold metallic belt-style belly-chain that not only serves as a bikini accessory, but also as a functional lip gloss holder.
The unique style garnered a mixed reaction in the comment section of the post, especially as some fans thought it looked like it might be used for a bit of a different purpose. One user commented, “Why did I think that was a bedazzled tampon for a second,” while another echoed the idea, “Omg the perfect tampon holder.”
However, many loved the trendy beach-day style, with one enthusiastic user writing, “I NEED THAT BELLY CHAINNNNN.”
Husband Justin Bieber’s family also gave their full support for the look, with the Baby singer’s half-sister Jazmyn Bieber commenting “loveeee,” and stepsister Allie Bieber writing, “obsessed! need this.”
TikTok star and upcoming Dancing With the Stars contestant Alix Earle also gave it her stamp of approval, commenting, “HOTTTT.”
Not only did the belly chain receive mixed reaction, but so did the color choice. After users began asking why Hailey—who shares baby Jack Blues Bieber, 10 months, with Justin—didn’t opt for a softer, trendy butter yellow hue, the entrepreneur clapped back on her Instagram story, writing “stop asking me why it’s not ‘butter yellow. It’s not butter yellow because it’s LEMON. not butter. and butter yellow is played out.. respectfully.”
And Rhode made it clear that the brand is all-in on lemon, with their Instagram account featuring multiple photos centered on the color. As they put it, it’s a “lemontini summer.”
For more of Hailey Bieber’s style, read on.
Flowers & Flames
The model made a splash while starring in a project for YSL in 2024.
Elegantly Chic
The Rhode founder wowed at the 2023 Vanity Fair Oscars after-party with this chic YSL gown.
Dominatrix Diva
During a late-night outing, the model mastered the art of being dressed to kill with this femme fatale LBD.
White Hot
Hailey stole the spotlight at the 2022 Met Gala with her cream-colored silk satin slip dress, larger-than-life feathery shawl and sheer black pantyhose.
Breafast at Tiffany’s
To celebrate the re-opening of Tiffany & Co.’s iconic New York City location, Hailey channeled a modern-day Audrey Hepburn with her sleek little black dress.
Vision in White
Before quiet luxury became trendy in 2023, Hailey was ahead of the curve in this sophisticated white ensemble.
Lady in Lace
For the 2020 Vanity Fair, the model made sure all eyes were on her as she sizzled in this risqué lace dress.
Nautical and Nice
A treasure that isn’t buried! Hailey confidently poses on the beach in this low-cut, striped mini dress for the 2019 Saint Laurent Fashion Show.
Denim on Denim
The model looking casually glamorous for the Coachella Weekend.
Party in the Back
Turning heads and pulling strings at the 2019 Met Gala in this gown designed and personalized by Alexander Wang.
She Means Business
Hailey made heads turn with her plunging blazer dress at a 2020 Golden Globes after-party.
Street Chic
The blonde bombshell suits up for Zadig + Voltaire’s NYFW show.
Posh Spice
The model rocked an all-pink pant suit while heading to the Carolina Herrera show in New York City.
LBD
The Drop the Mic host showed off her stunning legs in this LBD, while leaving a restaurant in New York City.
Business Chic
Hailey rocked the smokey eye shadow look as she struck a pose at the Levi’s Time Square Opening in New York City.
An Elie Saab Vision
Velvet, tulle and sexy accent belts? The bride-to-be will have no trouble finding the perfect “I do” dress.
Pink Parade
Hailey had us all blushing when she wore this sleek embellished pompom style dress complete with her innovative pink hair.
Showstopper
This Bieber babe was a total star for the 2018 Met Gala. Tommy Hilfiger chose the right model to showcase this heavenly design.
Playful Plaids
The model makes a case for mixing plaids, and it’s working. For this look, wear two items in the same pattern but with different hues. Next, pair with a small, bright bag for a pop of color.
Coordinated Neutrals
The model takes Paris by storm in an emerald houndstooth overcoat, paired with green mirrored glasses—stunning!
Casual Outting
The model kept is casual as she was seen out and about in New York City.
